Cannes Brand & Activation Lions sees 13 entries from Asia shortlisted: 2 each for F&F Shanghai, Dentsu Webchutney Bangalore + TBWA\Hakuhodo Tokyo
This year’s Cannes Lions Brand & Activation category has 279 entries that have made the cut to shortlist status – this includes 13 from the Asian region.
With two shortlists each are Fred & Farid Shanghai, Dentsu Webchutney Bangalore and TBWA\Hakuhodo Tokyo.
Fred & Farid Shanghai are shortlisted for AirBnB “Great Home of China”; Dentsu Webchutney Bangalore for FlipKart “Hagglebot” and TBWA\Hakuhodo Tokyo for AIG “Pride Jersey”.
Singapore has two shortlisted entries – one for Dentsu X “Huawei iJack” and for Ogilvy Singapore Cadbury “Generosity Bar”.
R/GA Tokyo has made the cut with Shiseido “My Crayon Project” and Cheil Worldwide Seoul is shortlisted with “Firevase” for Samsung Fire & Marine Insurance.