Asia-Pacific production companies FINCH and Sweetshop have both been recognised at Cannes with their campaigns earning Bronze in the Cannes Film Craft category alongside Colenso BBDO.
Colenso BBDO New Zealand won a Bronze Lion with FINCH Sydney for Spark ‘Wedding’ and a Bronze with Sweetshop for DB Breweries ‘I’m Drinking It For You’ via Liquid Studios, The Machine Room, Worldpeace.FYI, Carat and Drum.
Vicks “#One in a Million” by Offroad Films Mumbai and Publicis Singapore also scored Bronze Lion.
Celebrating on-screen artistry, a total of 1,924 entries competed in the Film Craft Lions. The jury awarded 1 Grand Prix, 12 Gold, 24 Silver and 41 Bronze Lions.
The Grand Prix was awarded to Final Cut, New York/Droga5 New York for The New York Times’ ‘The Truth is Worth It’ campaign, which includes ‘Resolve‘, ‘Rigor‘, ‘Courage‘, ‘Perseverance‘ and ‘Fearlessness‘. The campaign shows that original, independent journalism requires resources, time and commitment, and that subscribing to The NY Times is crucial in that effort.
Jury President, Rebecca Skinner, Managing Director/Executive Producer, Supreme Films, USA, commented: “Over seven days of judging there were many perspectives and discussions across all of the work, but when it came to the Grand Prix it was unanimous. A bold and courageous campaign crafted in a unique way.”
The jury pointed out that whilst the craft was very diverse and shone through, there was a high level of brands touching on social issues.