Gold Lion to FCB Uluka Delhi and Silver Lion to Grey Bangladesh in Sustainable Development Goals Lions
FCB Uluka Delhi has scored a prestigious Gold Lion and Grey Bangladesh a Silver Lion in the Sustainable Development Goals Lions in Cannes. FCB Uluka won Gold for “The Open Door Project” for The Millennium School Project and Grey Bangladesh picked up their Silver Lion for UCash Mobile Banking Service “Agrobanking”.
Of the 834 entries in the Sustainable Development Goals Lions (Good Track), celebrating creative problem solving, solutions or other initiatives that harness creativity and seek to positively impact the world, 22 Lions were awarded: 1 Grand Prix, 3 Gold, 7 Silver and 11 Bronze.
On winning the Gold Lion – and India’s only Gold of the Festival – Swati Bhattacharya, CCO, FCB Ulka said: “To address the biggest problems of our world using creativity as a tool is the most heartening joy for us at FCB. The open door project is a simple idea that can solve India’s biggest problem- education.”
Shantanu Prakash, Founder The Open Door Project said: “I am very happy that The Open Door Project has received this amazing honour of winning a Gold at Cannes! This will allow the mission of the project to get the international attention it deserves. The project seeks to eradicate illiteracy in India by opening the doors of hundreds and thousands of schools to children from under-privileged class and community. This award will go a long way in getting the message of the Open Door Project to our supporters and other likeminded people and shines a spotlight on what we need to do, to bring literacy and education to the young generation of India.”
Australia is celebrating tonight after Clemenger BBDO Melbourne and FINCH snared the Grand Prix for Mars Australia/UNDP ‘The Lion’s Share Fund’, developed with D.A.M Paddington. ‘The Lion’s Share Fund’ has also picked up a Silver Lion. ‘The Lion’s Share’ is a wildlife conservation initiative backed by the United Nations, to raise funds by asking advertisers to contribute 0.5 per cent of their media spend every time animal imagery is used in an advertisement.
David Droga, Founder and Creative Chairman, Droga5, and President of the jury, commented: “Animals are a fundamental part of our world, our culture, our society, and our language, even our filmmaking and marketing. In fact, images of animals appear in approximately 20% of all advertisements. Yet, despite this, animals do not always receive the support that they deserve. Until now. The money raised will be dispersed across the world to save species from extinction, preserve wildlife habitats, and look after animal welfare.
“It was a programme that was instigated and backed by a big brand, supported and put together by an incredible creative collective. They didn’t just make a good film about what they wanted to do, they actually set up a sustainable programme that has already started reaping rewards. And that, for us, is what’s important.”
Says Rob Galluzzo, founder, FINCH: “The Lion’s Share is a mechanism that leaves us with a simple choice; ‘Are you a brand that wants to continue using animal talent to generate profit without contributing to their preservation? Or, do you want to be part of the solution? Because now that The Lion’s Share exists, the world is about to ask.”