Grey Group enjoyed a successful night at Spikes Asia 2019 over the weekend winning 22 awards across 6 offices and 12 categories with Grey Bangladesh leading the way for them taking home nine spikes including the Grand Prix for the campaign for UCB Agrobanking (powered by Shwapno).
Adding to the Grey Bangladesh Grand Prix win (Direct) and two Gold Spike (Direct and PR) wins, the agency also won three Silver (PR, Direct and Digital) and three Bronze Spikes (Mobile, Brand Experience and Digital).
Winning gold across three categories this year (strategy & effectiveness awards – Tangrams@Spikes) was Grey Malaysia for Tesco’s “Unforgettable Bag” campaign which won in the Media Strategy, Effectiveness and Innovative Use of Media categories.
Other Grey offices to score winners on the night included Grey India, who walked away with Silver Spikes in Music and Film for The Barber Shop Girls as well as a Bronze in the Entertainment category. Grey India also won Bronze for “Breast Buffer”.
Grey Tokyo won two Silver Spikes, one in Digital for “The Hairy Tale” and one in the Design category for “Hankograph”, a campaign to raise awareness of the ivory trade.
GREYnJ United Bangkok also continued their award success with a follow up to the highly-awarded “Friendshit” campaign with “Face/Off” for Kasikornbank in Thailand. The campaign garnered one Gold and two Silver Spikes in the Film category.
Finally, WhiteGREY Australia took home Design Gold for their work on “Living Seawall” for Volvo.
“I’m very proud of the hard work everyone at Grey has put in which has resulted in these fantastic wins,” said Nirvik Singh, Global COO, Chairman& CEO Grey Asia Pacific, Middle East & Africa.
“It’s been an outstanding performance and the teams have put in their all to make an impact on so many important issues – be it ocean sustainability, gender equality or bringing farmers into the formal economy. The brand films that speak of changing habits and embracing the new – whether it’s for updating an app or using a very local Japanese insight to help save elephants – shows that creativity can indeed raise awareness, change habits and can play an important role in finding business solutions,” he added.