Taproot Dentsu India develops a masthead change for Free Press Journal to help change the future

Today, the Free Press Journal has changed its masthead to Free Child Journal. Why? Because they wanted to use their masthead to draw the nation’s attention to issues that deserve to be addressed.

They don’t just want to be writing about the changes that India witnesses daily but also play a part in changing India for the better.

The movement started on 29th August 2019, National Sports Day, by changing their 90-year-old brand name to “Free Sports” followed by “Free Food”.

India has the largest population of children in the world and unfortunately, statistics show that 1 out of 4 children suffer from depression. What’s a major cause of it? Parental pressure. This depression then leads to feelings of low self-esteem, displays of violent and suicidal tendencies, and stunted emotional development. And to them being robbed of a childhood that should be filled with happiness and fun.

This is an issue that needs to be addressed. Which is why, today, on the occasion of Children’s Day, they want to address it by dedicating two full pages to it, in an attempt to tackle the issue head-on. On the pages inside, articles are written by Amole Gupte, Juhi Chawla, Kiran Manral, among other eminent personalities, discussing their thoughts, plans and efforts.

Abhishek Karnani, Director, Free Press Journal, said, “It is very important that a child remains a child. We, as parents, shouldn’t be in a hurry to turn him into an adult. The reason we’re want to highlight this issue in the way that we have – by changing our masthead – is because we think that sometimes, the message gets ignored when it is delivered in the form of an ad. Our innovation is supported by two full pages of articles. We will be taking this idea forward through the year, taking on multiple issues – like access to education, healthcare, safety, etc., on relevant national and international days.”

Chief Creative Officer and Co-Founder, Santosh Padhi Taproot Dentsu, said, “We want people to sit up and take notice of this pressing issue. We want to start a conversation and spark a change. We want to remind people, especially parents, about how detrimental it is to a child’s growth to pressurise them. A message that we think is particularly relevant to be given today. But one that they should keep in mind every single day.”