Ogilvy was crowned Network of the Year for the second year in a row at the One Show Greater China 2019, winning a total of 9 awards across 4 offices.
Organized by the One Club for Creativity, the One Show Awards are the preeminent benchmark for excellence in creativity across all disciplines including advertising, interactive, design and branded entertainment.
Ogilvy Hong Kong’s ‘Hot & Spicy (Season 2)’ campaign for KFC put in a strong showing on the night, bagging 2 Gold pencils in the Print & Outdoor and Craft categories. Launched just a few days before the premiere of the final season of Game of Thrones, the second iteration of the widely acclaimed ‘Hot & Spicy’ campaign reminds customers that the best way to enjoy their favorite TV show is by sharing a bucket of KFC’s classic fried chicken.
Ogilvy’s Shanghai office scooped a total of 5 awards, including 1 Silver and 1 Bronze for Focus Media’s ‘Piracy Blockr’, 1 Bronze for Unilever’s ‘The Wall of Softness’ and 1 Bronze for its ‘Share a Hug 2018 World Cup’ campaign for Coca-Cola. Ogilvy Shenzhen’s work for Huawei, ‘Guardians of Nature’, won 1 Silver pencil in the Innovation in Mobile category while Ogilvy Beijing brought in a Bronze pencil in the Direct Marketing category for ‘NESCAFÉ Sense Café’.
Reed Collins, Chief Creative Officer of Ogilvy North Asia said, “It is a great honor to receive the prestigious Network of the Year accolade for a second consecutive year. I am extremely proud of the work displayed on the One Show stage tonight and want to congratulate our brave clients and talented teams across Greater China for relentlessly pushing creative boundaries to produce iconic campaigns for our clients.”