Reed Collins elevated to Chief Creative Officer, Ogilvy Asia and takes sole creative leadership of the network in Asia
Following the news of the upcoming departure of Sonal Dabral, Ogilvy has elevated Reed Collins to the position of Chief Creative Officer, Asia.
The expansion of Collins’ role to the entire region is in response to the upcoming departure of Sonal Dabral, which was announced yesterday.
Collins joined Ogilvy in 2013, and has since served as Chief Creative Officer in Hong Kong and saw him promoted to Chief Creative Officer, North Asia in 2018.
Chris Reitermann, Co-Chief Executive for Ogilvy Asia described Collins as “a true Ogilvy giant, he is a dynamic, inspirational creative talent whose energy and ambition is infectious”.
Collins started his stellar 20+ year career on a very early Mac at Campaign Brief in Perth in the early 90s. Following AWARD School Collins then had casual stints at Shout! and JMA Ogilvy & Mather in Perth before heading to Mojo in Sydney. When Hunt Lascaris\TBWA Johannesburg founder John Hunt paid a visit to Australia in the mid 90s, Collins (with then partner Richard Bullock, also ex Perth) pestered him for a job and weeks later the pair headed to South Africa – where they first met Tony Granger, then the agency’s creative director.
After a few years in SA, the pair headed to Lowe Howard-Spink London and Cliff Freeman & Partners New York before Collins joined Leo Burnett Chicago, where he rose to executive creative director. Prior to joining Ogilvy in Hong Kong he returned to Australia when Tony Granger hired him as national creative director at The Campaign Palace.
Collins has won every international award several times over, across a wide range of categories, including Cannes and One Show Gold, One Show Best of Show and D&AD pencils. Collins was the most awarded creative in the world for his Fox Sports campaign, according to 2001 Gunn Report. In addition, he has work displayed in the permanent collection at Museum of Modern Art in NYC.