RIP Berndt Soderbom
Former Leo Burnett Indonesia and Kreasindo CEO and McCann WorldGroup Indonesia President Director Berndt Soderbom has sadly passed away. A wake will be held in his honour this Sunday, October 18th.
Soderbom is the founder-owner of one of Indonesia’s most prestigious independent integrated agencies – Kreasindo, an agency that in its day was Indonesia’s third largest agency winning ‘Agency of the Year’ consecutively from 1999 to 2001. It was also consistently rated as the country’s most awarded agency for creativity and effectiveness between 1997 to 2004.
In particular Soderbom successfully led the agency through the Asian financial crises of 1997/98 with strong crisis-management initiatives for change, a time when only 15/20% of all Indonesian acclaimed Ad Agencies survived. This may have influenced ASEAN to award him the Asian Development Award in that same year, an award given to business people who have played an active role in the national economic development of ASEAN countries.
In 2000, Soderbom sold Kreasindo to Leo Burnett Worldwide and it became Leo Burnett/Kreasindo where he remained as CEO until 2004, winning ‘most awarded agency’ 1999-2004, ‘Best-of-Show’ 3 times as well as a number of international awards. In between agency life in Indonesia he ran his own retail business while also consulting for major international brands in their marketing efforts across Europe and SEA.
Berndt passed on peacefully on October 2nd in Singapore. He had a lovely sense of humour and had a great attitude to the industry believing Advertising life should be fun. Our thoughts are with his wife Kuiwant and his daughters.
8 Comments
A decent human being and – like many others – someone I’ll always be grateful to.
RIP Berndt.
A kind soul and a warm heart – you will be missed my friend.
A warm , wonderful n helpful friend in need … RIP Berndt…..
Bernt was a very clever, successful, kind and generous man, who will be missed by all who know him. Many condolences to Babe and their girls xx
May his soul rest in peace.
The earth became a less nice place again with the passing of Berndt. Much too soon we had to say goodbye to an engaging gentleman with a big heart. We are grateful for his warm friendship and we will remember him as the witty and smiling man he was. The next time we sing Helan Går we are sure he will sing with us from another place with a big smile on his face.
Rest in peace Berndt and know that you will not be forgotten.
Patricia,Charlotte,Isabelle,Jo
RIP Berndt. I known you when my younger days in Singapore. I was shocked to see this news today (28 Oct 2021). No wonder I got this urge to look for your life story in the google. You are such a nice gentleman in my younger days. Rest In Peace dear Berndt. 😢😢😢
I still keep your photo for memory when you in Singapore.
So sad to see this page of him.😢
Rest In Peace dear good friend of mine.
Why am late to know this news.. could have attend his wake.
My Condolences to Berndt family.