Philippines creative star Bryan Siy signs on with TCP-TBWA\Indonesia as Executive Creative Director
February 19 2021, 10:16 am | | 51 Comments
Bryan S. Siy has returned to the TBWA\Collective with immediate effect as Executive Creative Director of TCP-TBWA\Indonesia.
After six months away from the industry, having left his role at TBWA\SMP Philippines in August 2020, Siy moves to Jakarta to lead the creative department at TBWA’s Indonesian agency in partnership with chief executive officer, Soum Banarjee.
Siy first joined TBWA in the Philippines in 2006, having previously served as an associate creative director at BBDO, and stints at McCann and Lowe as copywriter.
In the latest 2020 Campaign Brief Asia Creative Rankings Siy was ranked #2 in the Philippines most awarded creatives.
He replaces TCP-TBWA\Indonesia’s former chief creative director Roy Sagala who very sadly passed away unexpectantly last month.
51 Comments
The agency has a bad reputation and has never been able to keep good creative leaders. All the best Bryan!
Bryan, don’t unpack your luggage, yet. This agency has a reputation of losing the ECD’s!
All their other ECDs also didn’t stay in TCP/TBWA for long.
This agency never ever produce any decent work. Not even an award at their local award show!
No true, we won a Finalist at Spikes one time in 2010
TCP/TBWA was NOT Top No.3 Agency in 2017!
Finalist is not winning. And only a finalist that ONE time in 2010???
that one time in 2010 and only as finalist and you so defensive about it? You can’t even claim you are a has-been with scoring as finalist? More like has-not-been
No true Bro, Top 3 Agency in Pariwara in 2017.
Bro JP,
We checked at Citra Pariwara archive, the winners are as follows:
AD Agency of The Year 2017
1. Hakuhodo
2. MullenLowe
3. Dentsu
4. Lotus H
5. Bates Chi Partners.
Where’s TCP/TBWA?
And for 2018
AD Agency of The Year 2018
1. Flock
2. Havas & Narrada Communications
3. Go-Jek Creative Labs. (Well done VJ)
4. Leo Burnett
5. J.Walter Thompson
Just in case Dear JP got his dates mixed up, here’s 2019 results:
Agency of the Year 2019
1. Hakuhodo
2. Lotus
3. Flock Creative Network
4. Gojek Creative Labs
5. Ambilhati
Maybe it was in 2016?
AD Agency of the Year 2016
1. Hakuhodo
2. Havas
3. Iris Workdwide
4. Leo Burnett
5. Ogivly
Could it be 2015?
AD Agency of the Year
1. J. Walter Thompson
2. Hakuhodo
3. Lowe
4. Leo Burnett
5. Iris Worldwide
Ok, probably in 2014?
AD Agency of the Year 2014
1. Lowe
2. Leo Burnett
3. Berakar
4. Fortune
5. Publicis
Ahhh, must be in 2013
AD Agency of the Year 2013
1. Iris
2. JWT
3. BBDO
4. Leo Burnett
5. Lowe
2020
Creative Agency of the Year
1. Flock
2. Romp
3. AmbilHati
4. BujukRayu
5. M&C Saatchi
In the last 10 years TCP/TBWA never ever even won at CiptraPariwara. TCP/TBWA never even were ranked not 5 in the last 10 years. Forget about ranking No. 3.
TCP/TBWA never ever won a Cannes. Not even a Finalist in he history of the agency. In the agency 16/17 years history the agency NEVER won 1 Finalist at Cannes, Clio’s, One Show.
JP, please check your facts before you make up history.
Unfortunately no good ECD ever stays long in TCP/TBWA.
In the last 2 years they had 5 ECDs!
Steve Dodds
Ronald Wong 11 months
Ganhi Suryoto 1 year
Wahyu Kenjana
Galvin Sanusi 11 months
Edmund Choe 6 months
Paul Sidharta 9 months
Gavin Simpson 6 months
Faris Azlan 3 months
Roy Sagala 6 months
Bryan Siy – ?
Poor Bryan. Watch you back Mate.
Our prayers goes out to you.
Highly political agency. We really hope Pak Bryan can bring change to the agency.
Why did Bryan resigned from TBWA/SMP only to join TBWA again?
I working there as permanent contract staff but after 2 months cut my contract. The agency got no direction
Leave your family in Manila Bryan. Try it first. If goes well move your family. From previous short term stints, it does not look good.
Wow….talk about disruption
Not true the problem wasn’t TCP TBWA but some people behind that.
I looks like this agency pissed off quite a few people. I just hope this new ECD knows what he’s greeting into. Scream😱
Nobody wants to work there. When we get a call from them we tremble in fear. Their last few ECD’s where all from overseas. Even Bryan is not Indonesians.
Roy is Indonesian Legen, Highly Respected, Dia mininggal (He Died). Itu kurang sopan, “Its impolite” to pull him. I am surprised,
I don’t think anyone has offended Roy. Nobody had insulted Roy. Anyway, Roy had only worked there 6 months? Roy wasn’t the problem. The issues is with TCP/TBWA management style.
These bad agencies think just by hiring a good ECD all their problems will go away? The agency needs to want to change for the better. The agency needs to back their ECD. We seen it so many times, this type of agencies just give lip service to creativity & doing great work. They feel just having one press announcement is enough and they have done their part.
Why all this bitterness? Half of these must be true. TBWA Global should investigate.
Edmund Chu never worked in TCP-TBWA Indonesia. Rumour machine.
Where are all these ECDs now?
JP, Edmund Choe has doing some regional gig and spent a lot of time in Jakarta. He was helping the agency and the region was trying to find him a permanent gig with TCP/TBWA but the Local management team not agree. There was nothing wasn’t any other positions available and he’s time was up with TBWA.
As for all the other ECD’s did great at other agency after leaving TCP/TBWA.
So much buzz! This agency never had this much publicity in it’s life span. Lol
Where there’s this much smoke, there must be at least some truth to these comments.
Poor Bryan. You guys are scarring him. Have faith Bro, where others failed, you’ll succeed.
It sounds no different to 99% of agencies out there.. we take the jobs we can
No not true. Other agencies staf doesn’t dislike their agency! They don’t hate going to work!
Poor Bryan. The management is problematic and political. No creative freedom and the CEO thinks he’s always right. Also he management treat ppl like shit. Good luck Bryan but don’t unpack just yet. Also read on your contract terms, study Indo labour law, you might need it some day
The problem is management. No good ECDs ever last here, there’s a reason (or millions). TBWA SHOULD investigate.
Admin please approve all the comments, you can censor but approve. Freedom of speech! AND TCP has a bad rep and management, ppl need to know
Agree with HenryM freedom of speech!!
We know you hide some comments from our friends, we’re not judging here but we want TBWA management learning and introspection.
Roy the best chief compare to other chief in the level of Tbwa top management.
The sad truth is the management know all this already. Our staff turn-over is very high. The management ignores the real issues because they are largely the cause of the problem. Taking sides, practicing favouritism, being nasty doesn’t make the agency a nice place to work in at all.
TBWA global should separate from TCP. The management team & CEO got no good values of TBWA
Let’s hire Pak Capel! He was respected by his staff. Together with Bryan & Pak Capel, they can turn the agency around.
Great Idea! Probably the best ever idea from TBWA
One of the best mentor
I hate work here. Any agency hiring?
If you loose your staff confidence how are they ever going to win clients confidence & trust?
Toxic place, only Roy bring the peace but sadly he rip too soon.
The toilets are OK though. Nice soft toilet roll. Quiet. Peaceful. Running water (sometimes)
It’s hard to do pitches to potential clients if the management always wreck everything that the team has made. Just look at it’s clients now. TBWA Indonesia will never be big if this kind of process keep going on. Employees’ happiness first, profit will come along.
We are so happy that our voice is being heard. We hope Pak Bryan will be a good leader for us and take care of us.
We miss Pak Roy.
I just here to see if we can get 50 comments
Why isn’t TBWA making a statement?
Statement on what bro? Better to put it under the rug if I’m the management.
Bryan, with all this publicity & talk, you’ll be able to get any thing you ask. TCP/TBWA can’t play their politics games. Bryan those keyboard warriors did you a favour! All the best Bryan.
Welcome to Jakarta Pak Bryan. Hope you staying long with us 🙂
someone check the record books…if Im not wrong the only thread that got more
action in the comment box was the copping thread.