Ogilvy Pakistan takes out top platinum award for Telenor Pakistan ‘Naming the invisible by Digital Birth Registration’ at Asia Pacific Tambuli Awards
The Asia Pacific Tambuli Awards 2021 held its virtual awards night show tonight. After not having an overall Platinum winner for the last four years of the award show, this year’s overall executive jury chaired by Mark Tutssel, unanimously chose the Telenor Pakistan campaign “Naming the Invisible by Digital Birth Registration” by Ogilvy Pakistan as this year’s Carmencita Esteban Platinum awardee.
Tutssel comments that the winning campaign “epitomises the company’s commitment of empowering societies and reducing inequalities. 60 million Pakistani children are invisible in the state as unregistered citizens, which means they are devoid of their legal right of identity. Telenor Pakistan leapfrogged outdated, paper-based processes and launched a simple mobile app, ‘Digital Birth Registration’. This innovative approach to help remote communities opened up a world of opportunity. With over 1.2 million birth registrations across 36 districts in the country, means that over a million children now have an identity.”
READ MARK TUTSSEL’S JUDGING COMMENTS
The campaign “Now, words aren’t just heard, but felt” by Samsung Good Vibes and Cheil India Private Limited won a Grand Prix under the Digital Innovation and Tech category. For a complete list of all the winners, visit tambuliawards.asia.
The other top awards given out during the awards ceremony include:
Advertiser of the Year
Samsung
Agency of the Year
Leo Burnett Manila
Network of the Year
Cheil Worldwide
Leo Burnett Manila scored golds in both the Humanity and Culture and Creative clusters for their McDonald’s: McClassroom campaign, which also picked up a silver in Media. The agency also won a Bronze for their Procter and Gamble: A Frontliner’s Sacrifice campaign.
Each year, the APAC Tambuli Awards also awards the Tambuli Chief Marketing Communications Officer of the Year. This recognition is given to the Chief Marketing Communications Officer of an organization who has demonstrated leadership in achieving marketing communications excellence and profitability for the organization, while promoting values and ideals through marketing communication programs. The 2021 awardee is Neil Trinidad, the Country Chief Marketing Officer of Lazada, Philippines.
The inaugural Tambuli Young Marketing Leaders of the Year for 2021 was also awarded to two highly deserving individuals. This is awarded to young high-potential marketing professionals who have proven to successfully lead effective and game-changing marketing programs with purpose, generating remarkable business results and societal impact. The awardees are Mar Angelo Corazo, the Global Digital Marketing Manager at Unilever global office in the Netherlands, and Crismer Tiria, Senior Marketing Manager at Johnson & Johnson Philippines.
The APAC Tambuli Awards is the pioneer award show globally that recognizes campaigns on creative and effective brands with purpose. It celebrates brands that show the seamless integration of creativity + brand purpose + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
An award that began in Manila in 2005, the Tambuli (a native Filipino horn) is organized by the School of Communication of the University of Asia and the Pacific (UA&P) in collaboration with industry partners, to create positive impact in society through marketing communications.
See the winners below:
Gold
The New National Anthem Edition
Brand: An Nahar Newspaper
Client: An Nahar Newspaper
Agency: Impact BBDO
Agency Network: BBDO Worldwide
Country: United Arab Emirates
Category: Advocacy
Cluster: Humanity and Culture
McClassroom
Brand: McDonald’s
Client: McDonald’s Philippines
Agency: Leo Burnett Manila
Agency Network: Publicis Groupe
Country: Philippines
Category: Education & Lifelong Learning
Cluster: Humanity and Culture
McClassroom
Brand: McDonald’s
Client: McDonald’s Philippines
Agency: Leo Burnett Manila
Agency Network: Publicis Groupe
Country: Philippines
Category: Brand Experience
Cluster: Creative
The Force of Love
Brand: 7-ELEVEN
Client: 7-ELEVEN Taiwan CSR
Agency: ADK Taiwan
Agency Network: ADK Global
Country: Taiwan, Province of China
Category: Brand Experience
Cluster: Creative
Unsung
Brand: Warner Music
Client: Warner Music Group
Agency: Iris
Agency Network: Cheil Worldwide
Country: Singapore
Category: Brand Storytelling
Cluster: Creative
BACK2LIFE
Brand: Blood River
Client: Samsung
Agency: Cheil PengTai Beijing / Cheil Hong Kong
Agency Network: Cheil Worldwide
Country: China
Category: Innovation
Cluster: Creative
Silver
Remove the Barrier
Brand: Dylan Alcott Foundation
Client: Dylan Alcott Foundation
Agency: BWM Dentsu
Agency Network: Dentsu
Country: Australia
Category: Responsible Citizenship
Cluster: Humanity and Culture
A Star Wars Experience For All
Brand: Globe Telecom
Client: Globe Telecom
Agency: Wunderman Thompson, Philippines
Agency Network: WPP
Country: Philippines
Category: Advocacy
Cluster: Humanity and Culture
Maxis The Unheard Prayer
Brand: Maxis Communications
Client: Maxis Communications
Entrant: Directors Think Tank
Agency: Leo Burnett KL
Agency Network: Publicis Groupe
Country: Malaysia
Category: Family Centered Brand
Cluster: Humanity and Culture
Ginebra San Miguel Frontliner Labels
Brand: Ginebra San Miguel
Client: Ginebra San Miguel, Inc.
Agency: Dentsu One Manila
Agency Network: Dentsu
Country: Philippines
Category: Craft
Cluster: Creative
Marugohan
Brand: Second Harvest Japan
Client: Second Harvest Japan
Agency: Beacon / Leo Burnett Tokyo
Agency Network: Publicis Groupe
Country: Japan
Category: Brand Storytelling
Cluster: Creative
#PleaseRememberHumans – Emergency Eel Exhibition
Brand: Sumida Aquarium
Client: ORIX Real Estate Corporation Japan
Agency: Dentsu Inc.
Agency Network: Dentsu
Country: Japan
Category: Brand Experience
Cluster: Creative
Ginebra San Miguel Frontliner Labels
Brand: Ginebra San Miguel
Client: Ginebra San Miguel, Inc.
Agency: Dentsu One Manila
Agency Network: Dentsu
Country: Philippines
Category: Social Media
Cluster: Digital and Ecommerce
The Story of Your Power
Brand: Powershop
Client: Powershop
Agency: whiteGREY
Agency Network: GREY
Country: Australia
Category: Digital Innovation and Tech
Cluster: Digital and Ecommerce
McClassroom
Brand: McDonald’s
Client: McDonald’s Philippines
Agency: Leo Burnett Manila
Agency Network: Publicis Groupe
Country: Philippines
Category: Brand Experience & Activation
Cluster: Media
Bronze
Zikrayat Playlist
Brand: Zikrayat Playlist
Client: Alzheimer’s Association Lebanon
Agency: Cheil Dubai
Agency Network: Cheil Worldwide
Country: United Arab Emirates
Category: Health & Wellness
Cluster: Humanity and Culture
#SuitsForHeroes
Brand: Comic Odyssey
Client: Comic Odyssey
Agency: Wunderman Thompson Philippines
Agency Network: WPP
Country: Philippines
Category: Responsible Citizenship
Cluster: Humanity and Culture
#McDoTaughtme Employer Branding
Brand: McDonald’s
Client: Golden Arches Development Corp.
Agency: TBWA\ Santiago Mangada Puno
Agency Network: TBWA Worldwide (Omnicom)
Country: Philippines
Category: Youth Brand
Cluster: Humanity and Culture
Petronas Land of Light Bulbs
Brand: PETRONAS
Client: PETRONAS
Entrant: Directors Think Tank
Agency: Ensemble Worldwide
Country: Malaysia
Category: Brand Storytelling
Cluster: Creative
A Frontliner’s Sacrifice
Brand: Procter and Gamble
Client: Procter and Gamble Philippines
Agency: Leo Burnett Manila
Agency Network: Publicis Groupe
Country: Philippines
Category: Brand Storytelling
Cluster: Creative
Project Applause
Brand: UnionBank
Client: Union Bank of the Philippines
Agency: FCB Manila
Country: Philippines
Category: Brand Storytelling
Cluster: Creative
J&J Project Bibig-Kasin Challenge
Brand: Listerine Total Care
Client: Johnson & Johnson Philippines, Inc.
Agency: Wunderman Thompson Philippines
Agency Network: WPP
Country: Philippines
Category: Tambuli Origins
Cluster: Creative
BACK2LIFE
Brand: Blood River
Client: Samsung
Agency: Cheil PengTai Beijing / Cheil Hong Kong
Agency Network: Cheil Worldwide
Country: China
Category: Digital Innovation and Tech
Cluster: Digital and Ecommerce
MILO HOME COURT: Championing Sports in Desperate Times
Brand: MILO
Client: Nestle Philippines Inc.
Agency: Ogilvy Philippines
Agency Network: WPP Ogilvy
Country: Philippines
Category: Integrated Digital
Cluster: Digital and Ecommerce
MILO HOME COURT: Championing Sports in Desperate Times
Brand: MILO
Client: Nestle Philippines Inc.
Agency: Ogilvy Philippines
Agency Network: WPP Ogilvy
Country: Philippines
Category: Brand Experience & Activation
Cluster: Media
The Force of Love
Brand: 7-ELEVEN
Client: 7-ELEVEN Taiwan CSR
Agency: ADK Taiwan
Agency Network: ADK Global
Country: Taiwan, Province of China
Category: Brand Experience & Activation
Cluster: Media
Homeless Delivery
Brand: Deliveroo
Client: Deliveroo
Agency: BWM Dentsu
Agency Network: Dentsu
Country: Australia
Category: Mobile
Cluster: Media
Finalist
Love Verses Hate
Brand: Love Verses Hate
Client: Love Is All We Need Coalition
Agency: Propel Manila
Country: Philippines
Category: Advocacy
Cluster: Humanity and Culture
HOPE TAPE
Brand: HOPE TAPE
Client: Korean National Police
Agency Agency: Cheil Worldwide
Agency Network: Cheil Worldwide
Country: Republic of Korea
Category: Responsible Citizenship
Cluster: Humanity and Culture
Carefully, We Rise
Brand: Ingat Angat Tayong Lahat (Carefully, We Rise)
Client: Taskforce T3
Agency: TBWA\Santiago Mangada Puno
Agency Network: TBWA
Country: Philippines
Category: Advocacy
Cluster: Humanity and Culture
The Golden Nugget
Brand: Bowel Cancer Australia
Client: Bowel Cancer Australia
Agency: BWM Dentsu / Coxinall Dentsu
Agency Network: Dentsu
Country: Australia
Category: Health & Wellness
Cluster: Humanity and Culture
This is NESCAFÉ’s story of BABANGON TAYO, SUSULONG TAYO.
Brand: NESCAFÉ
Client: NESTLÉ Philippines, Inc
Agency: Dentsu Jayme Syfu
Agency Network: Dentsu
Country: Philippines
Category: Advocacy
Cluster: Humanity and Culture
McDonald’s Kindness Kitchen
Brand: McDonald’s
Client: McDonald’s Philippines (Golden Arches Development Corporation)
Agency: TBWA\Santiago Mangada Puno
Agency Network: TBWA
Country: Philippines
Category: Advocacy
Cluster: Humanity and Culture
Voice Doodler
Brand: Illuma, Wyeth
Client: Illuma, Wyeth
Agency: Ogilvy Shanghai
Agency Network: Ogilvy
Country: Hong Kong
Category: Health & Wellness
Cluster: Humanity and Culture
Unreal Fans Of Real Kashmir
Brand: Adidas + Real Kashmir FC
Client: Adidas + Real Kashmir FC
Agency: Cheil India Private Limited
Agency Network: Cheil Worldwide
Country: India
Category: Tambuli Origins
Cluster: Creative
Small Moments: Reanimating the Ayala Malls Brand through a Finely Crafted Short Film
Brand: Ayala Malls
Client: Ayala Malls
Agency: MRM//McCann
Country: Philippines
Category: Craft
Cluster: Creative
A Star Wars Experience For All
Brand: Globe Telecom
Client: Globe Telecom
Agency: Wunderman Thompson Philippines
Agency Network: WPP
Country: Philippines
Category: Best Collaboration & Partnership
Cluster: Creative
NutriSerye
Brand: Nutri Chunks Pet Care
Client: San Miguel Foods Inc.
Agency: The Huddle Room
Country: Philippines
Category: Best Content Creator and Influencer
Cluster: Digital and Ecommerce
NutriSerye
Brand: Nutri Chunks Pet Care
Client: San Miguel Foods Inc.
Agency: The Huddle Room
Country: Philippines
Category: Social Media
Cluster: Digital and Ecommerce
Complex Emojis
Brand: Complex Emojis
Client: Mindnation Philippines
Agency: Propel Manila
Country: Philippines
Category: Social Media
Cluster: Digital and Ecommerce
#GlobeStarWars
Brand: Globe Rewards App (Virtualahan Donations)
Client: Globe Telecommunications
Agency: AdSpark, Inc.
Country: Philippines
Category: Social Media
Cluster: Digital and Ecommerce
Unreal Fans Of Real Kashmir
Brand: Adidas + Real Kashmir FC
Client: Adidas + Real Kashmir FC
Agency: Cheil India Private Limited
Agency Network: Cheil Worldwide
Country: India
Category: Best Use of Data and Insight
Cluster: Media
Good Enough Handwashing Ain’t Good Enough
Brand: Safeguard
Client: Procter & Gamble
Agency: Saatchi & Saatchi, Singapore
Agency Network: Publicis Groupe
Country: Philippines
Category: Audio
Cluster: Media
The Story of Your Power
Brand: Powershop
Client: Powershop
Agency: whiteGREY
Agency Network: GREY
Country: Australia
Category: Best Use of Data and Insight
Cluster: Media