McCann Health Shanghai scores Silver and F5 Shanghai Bronze in 2021 Cannes Lions Pharma Category
China has picked up two Lions in the Pharma category at Cannes. This was Asia’s only success in the Pharma Lions category.
McCann Health Shanghai picked up a Silver Lion for Direction in the Film Craft sub-category for Greenvalley “The Number”.
F5 Shanghai’s “Mozart80” campaign for Pfizer won a Bronze Lion for Use of Technology.
In the Pharma Lions, which celebrate life-changing creativity, 509 entries were received from which 3 Gold, 8 Silver, and 10 Bronze Lions were awarded. The Grand Prix was presented to Area 23, an FCB Health Network Company, New York, USA, for Woojer’s ‘SICK BEATS’; the world’s first music-powered airway clearance vest for cystic fibrosis.
Jury President, Anne de Schweinitz, Global Managing Director, Healthcare FleishmanHillard, said about the Grand Prix, “To turn tech to such an important, beautiful use in such a cool way, I think really blew everybody away in the jury room. . .there was an underlying feeling that this was going to be something really special.”