Grey Malaysia and Party Tokyo score Silver and Bronze Lions in Cannes PR category; Bronze to FCB Interface India

Asia has scored a total of 3 Silver Lions and 2 Bronze Lions in the PR category at Cannes Lions 2021.

Grey Malaysia’s great run at international awards continues with a Silver and Bronze Lion for WWF “Your Plastic Diet”. Also winning a Silver and Bronze Lion was Party Tokyo for P&G Pantene “#HairWeGo”.

The third Silver Lion in the category was awarded to FCB Interface India for “The Punishing Signal” for Mumbai Police.

The PR Lions honour strategic and creative communication – work with storytelling at its core, which establishes, protects and enhances reputation and business. 1,725 entries were received and 67 Lions awarded: 11 Gold, 21 Silver, 33 Bronze and two Grands Prix, which went to: FCB Chicago /FCB New York for ‘Contract for Change’ for AB Inbev; and ‘The Bread Exam’ by McCann Paris for Spinneys and the Lebanese Breast Cancer Foundation.

Speaking about The Bread Exam, PR Lions Jury President, Gail Heimann, President & CEO, Weber Shandwick, said: “This one was a very simple, very elegant idea. It used its simplicity to break through, and did so in a way that was beautiful and intimate, but also drove change”.

Download PR Lions Winners