Ogilvy Pakistan awarded Gold in Sustainable Development Goals Lions; Grey Bangladesh wins Silver & Bronze and Grey Malaysia, M&C Saatchi Indonesia + FCB Ulka Delhi pick up Bronze Lions
Ogilvy Pakistan has added a Gold Lion to their impressive haul of awards for Telenor ‘Naming the invisible by Digital Birth Registration’ – this time in the Sustainable Development Goals Lions. Asia also picked up 1 Silver and 4 Bronze Lions in this category.
Grey Bangladesh has won 2 Lions in the category. The agency scored a Silver and Bronze Lion for their ‘Agrobanking’ campaign for UCB & Shwapno.
The Times of India’s ‘Out and Proud Classified’ by FCB Ulka Delhi won a Bronze Lion.
Grey Malaysia’s great run at Cannes this year continues with a Bronze Lion for WWF “Your Plastic Diet”.
And in a great result for Indonesia, M&C Saatchi Indonesia has won a Bronze Lion for their Perkumpulan Keluarga Berencana ‘#StopChildMarriage’ campaign.
The Sustainable Development Goals Lions celebrate creative problem solving, solutions or other initiatives that harness creativity and positively impact the world. This year, Cannes Lions has partnered with Parley for the Oceans to make the iconic Sustainable Development Goals Lion trophies out of Parley Ocean Plastic® derived from reclaimed fishing nets.
736 entries were received and 20 Lions awarded: 3 Gold, 4 Silver and 12 Bronze. The Grand Prix was presented to: ‘The 2030 Calculator’, Doconomy, from Doconomy, Stockholm / FARM, Stockholm, Sweden.
Jury President, Eduardo Maruri, VP Global Creative Board & President/CEO Europe, Grey Worldwide, said, “It matched every single criteria that we as a jury agreed at the beginning: scalable, touches multiple Sustainable Development Goals and is a solution not an awareness problem. I think the Doconomy Calculator has the potential to actually change the world.”