Being a brand that has always championed sustainability and nature, Spritzer Malaysia has launched a new bottle design that’s made with recycled material for its iconic Spritzer Natural Mineral Water, as part of its continuous efforts to make the world a greener place.
Created by FCB SHOUT – who was named Spritzer Malaysia’s agency-on-record in 2021 – the campaign centres around the refreshed design’s “New Look, New Purpose” and kick-starts with a film that showcases the iconic bottle’s transformation and, more importantly, the purpose behind the momentous change.
“Spritzer Malaysia has always had a special relationship with nature. Our mineral water comes from a 390-acre pristine rainforest in Taiping, Perak, which we have been preserving and protecting for decades now. But we knew we had to do more if we truly want to leave a greener world for the future. Our move to change the bottles of our Nature Mineral Water to ones made with recycled material is a statement of that mission, which is fully visualised in the campaign that we have produced in collaboration with FCB SHOUT,” said Chan Shiao Chew, Group Marketing Manager of Spritzer.
“Change begins with us and actions speak louder than words. Which is why our campaign focuses not on the bottle’s new look but rather, on communicating the purpose behind this bold change. We want the campaign to make a splash for the right reason, and get Malaysians on board with what Spritzer Malaysia has set out to do – giving back to nature, one bottle at a time,” said Tjer, Head of Creative of FCB SHOUT.
The “New Look, New Purpose” campaign was officially launched on 14 July 2022 across all media channels, including ATL, BTL and social media.
Title: Spritzer New Look, New Purpose
Client: Spritzer Malaysia
Group Marketing Manager: Chan Shiao Chew
Marketing Manager: Ann Foo
Digital Marketing Manager: Ivy Yap
Brand Manager: Lee De Qian
Agency: FCB SHOUT
Co-owner & Chief Executive Officer: Shaun Tay
Co-owner & Chief Creative Officer: Ong Shi Ping
General Manager: Syahriza Badron
Head of Creative: Tjer
Associate Creative Directors: James Voon, Jonathan Chan
Senior Art Director: Lim Poh Yeng
Senior Copywriter: Megan Ong, Wong Ching Sin
Junior Designer: Alan Tan
Vernacular Copy: Faisal, Felice Puah
Brand Director: Diana Chua
Associate Brand Director: Karima Kamal
Brand Manager: Jane Leong
Senior Project Manager: Ilya Qastalanni
Senior Producer: Amin Taib
Music, Sound Design & Composer: Two AM
Sound Design: Jason Lee
Composer: Sek Hao Ho
Executive Producer: Wira Chon
Producer: Darna Aminuddin
Production house: KDCo
Film Director: Ng Mun Shen
Producer: Syazwani Ishak
Offline Editor: Ng Soo Siung
Online Artist: Hamman Amin
Colorist: Ooi Yi Jing