February 2025 Archives

Asia scores 5 Grand Statues at 2025 Clio Awards

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In total Asia’s overall awards tally at Clio 2025 is 5 GRAND, 15 Gold, 20 Silver and 38 Bronze.

LIA Creative LIAisons Global Virtual Coaching Program officially kicks off

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Among the coaches are Gabriel Schmitt, Susan Credle, Motonori Sugiyama, Carlos Camacho, Samira Ansari...

Lisa Fedyszyn’s The One Show Diary Wrap-Up: “The best ideas didn’t just solve; they expanded”

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I was excited to be asked to judge the One Show—after all, it is one of the major advertising awards you feel proud...

TSLA adds Li Ting Ng to Business Director role

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Ng Li Ting joins The Secret Little Agency from creative PR agency DeVries Global.

Bestads Best TV of the Week: Life360’s ‘I Think of You (Dying)’ via ALTO, New York

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"Taps into a very powerful insight of moms freaking out about teens risks with independence. And it is illustrated in...

Last week to enter Campaign Brief’s The Work 2025: Free to enter – Deadline May 20th

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Final 2 weeks to enter Campaign Brief's The Work - deadline for entries, Tuesday 20th May, 2025.

New York Festivals AME Greater China Awards announces 2025 Grand Jury

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The final deadline is May 30, and the competition officially closes to entries on June 15.

Daniel Foo elevated to Executive Creative Director at We Are Social Singapore

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He is a seasoned creative with more than 15 years of experience working at agencies including BBH, Grey Group, JWT...

LUX and VML Singapore help Chinese women ditch sexist names for empowering new ones

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The Reclaim Her Name digital tool is available on the three “super app” platforms that dominate daily life in China.

Selangor International tournament cements Pickleball’s rise in Southeast Asia

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Chariot Agency leads the charge in shaping pickleball’s rise in the region.

Science Now and Juice join Poland’s creative team for Expo 2025 in Osaka, Kansai

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The architectural concept of the Poland Pavilion was developed by Alicja Kubicka and Borja Martínez from Interplay...

BBH Singapore launches ‘Rinse & Repeat’: a raw tribute to the creative grind

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Inspired by the personal experiences of BBH’s own creatives, the project shines a light on the often unseen struggles...

Mountain Dew and BBDO Guerrero Philippines hack the sound of gaming with one word

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To break through without relying on expensive licensing deals or brand tie-ins, Mountain Dew partnered with BBDO...

Asheen Naidu sets out to lead Leo Singapore with bold ambitions + innovative creative solutions

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"Little did we know it would ultimately help thousands to never lose their voices."

Bestads Best of the Week Reviewed by Diana Samper, Global CCO, McDonald’s at tms

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Chris Kyme’s Postcard from Hong Kong: Welcome to Newviola

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One of whom was (the now legendary) David Tsui, who was responsible for some of the finest television and cinema...

From Manila to the World: Arcade Films next wave of Filipino creative pioneers

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m25 chatted with Arcade's Elena Virata, Jaig De Guzman, Andrei Julitan, Jason Max and Gab Gucci.

London International Awards relaunches Chinese Creativity Award in 2025: Entries now open

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Originally established in 2017 to spotlight Chinese creativity, the LIA Chinese Creativity Show returns with a renew...

Big Night for VML Manila at Kidlat Awards; Arcade Films + MullenLowe Treyna also top winners

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VML Manila, MullenLowe Treyna and Arcade Films won 5 Gold awards each

LIA 2025: Get 25% Off Entry Fees Before June 10

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25% discount on entry fees through 10th June, 2025.

The One Club Opens Entry Call for Global Next Creative Leaders, Celebrating Women, Non-Binary & Trans Creatives: Entry Deadline Monday, June 16

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The One Club for Creativity has opened the call for entries for the 10th annual Next Creative Leaders 2025.

MAP partners with DDB Group Philippines to launch AI-powered voter campaign

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The message is simple, but urgent: voting is one of the most accessible yet powerful ways we can help turn those...

Bangkok agency WORK! WORK! and Deserve create campaign where pets run the show

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The result is a brand film titled “Real Fresh Moment” — a tribute to the unscripted joy pets bring, and a product...

Upputuru brothers new film honors Mothers + advocates for safer pregnancies in Rural India

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"When Emmanuel shared the idea of someone being haunted by his mother, I immediately loved it. I really commend DCM..."

Innocean Seoul CCO Jung A Kim to judge LIA 2025 Ambient & Activation, Billboard, Poster, Print

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The jurors are looking forward to gathering in Las Vegas to begin judging. There is no offsite pre-judging.

Navneet Education celebrates Motherhood with tribute to Moms as lifelong teachers

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The film captures the quiet, everyday moments in which mothers go out of their way to help their children learn...

Grab launches rider-powered missing persons network via innovative YDM Thailand campaign

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Real-Time Alerts: A dedicated plug-in layer delivers targeted missing person alerts to riders based on their location.

Samsung + BBH Singapore’s new campaign shows AI’s role in solving real-life Gen Z struggles

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The global campaign launches from May across television, cinema, social, and online platforms.

Apple debuts last scene, a time-traveling love story shot entirely on iPhone 16 Pro

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The 'Last Scene' is a captivating demo of how iPhone 16 Pro can turn everyday moments into something truly cinematic.

IMPACT BBDO, Dentsu Creative Taiwan, Ogilvy Singapore, Ogilvy Thailand, BBDO Bangkok, Grey Thailand and TBWA Hakuhodo win at The ANDYs

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"For over half a century, the ANDY Awards have celebrated creative bravery in our industry."

116 Pictures joins m25 premium global network

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With more than 15 years of experience in the region, filmmaker Gordon Westman joined forces with Hanoi native Pham...

Domino’s and FCB SHOUT Malaysia launch flavour-packed ShaWAHma pizza campaign

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“When we first tasted the new prototype, all we could think of was ‘Wah, that’s good.’"

Gerety Awards Final Deadline today May 9

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A unique jury for the Humour category is set to be announced in partnership with Funny Women.

Cannes Lions annnounces 2025 Shortlisting Jury ~ Line-up sees increased representation from Asia

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"The 2025 Shortlisting Jury is a true reflection of the global nature of creativity today. The addition of new markets

Aditya Birla Capital’s new film via FCB Kinnect reveals an unexpected exit interview

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To bring this conversation to the forefront, the campaign employs a surprising and thought-provoking narrative device...

Applications open to emerging talent for MAD STARS’ New Stars MAD Competition 2025

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Finalists will be selected through an online preliminary judging and invited to compete in the final round in Busan.

TrackX and Minotaur shift gears together in new PH Motorsports collaboration

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“This partnership is beyond just marketing, it’s about participating in a community that’s above all real."

Godrej Creative Lab’s Global Head and ex FCB India CCO Swati Bhattacharya named on LIA’s Health & Wellness-Craft and Pharma & Medical-Craft jury

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The LIA entry system is ppen - all entries finalized and paid by 10th June 2025 will receive a 25% entry discount.

Lee Kum Kee debuts ‘Real Deal’ instant noodles with authentic flavours via Grey Hong Kong

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To kick off the launch, Grey turned the city into a giant newspaper. Every OOH execution was styled like a page...

Publicis Groupe Japan welcomes award-winning creative leaders Ryutaro Seki and Naho Manabe

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Ryutaro Seki is an established creative leader with over 20 years’ experience in Tokyo, New York and Bangkok.

Heineken and LePub Singapore launch ‘Trust Bars’ in Seoul for early morning UEFA matches

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At each Trust Bar, fans are entrusted to order, pay for and pull fresh pints via Heineken’s first self-payment...

Bestads Best of the Week Reviewed by Till Diestel, Chief Creative Officer, Serviceplan Germany

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

TBWA\Media Arts Lab Seoul elevates Youji Noh to ECD and hires Minah Lee as Managing Director

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Youji Noh has been instrumental in MAL Seoul’s creative evolution, leading celebrated work including AirPods Cases...

The National Environment Agency appoints FiftyFull as social media agency of record

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The agency has been appointed for a period of one year and have commenced work on 1st May.

FCB Kinnect serves up Motherhood cravings with ‘Preggy’ campaign for Prega News and Swiggy

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“By partnering with Swiggy, we're acknowledging these cravings in a practical, supportive way while creating..."

Yeo’s taps local insight for ‘Identi-Tea’ campaign celebrating Singapore’s new gen

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The campaign, developed by Forsman & Bodenfors’ in-house content arm F&B Studios, cleverly taps into a quirk of locaL...

Closeup launches beauty-first focus campaign via MullenLowe Singapore in Asia targeting Gen Z

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Closeup’s campaign demonstrates next-level modular capabilities by tailoring content for different touchpoints...

Bestads Best TV of the Week: Heineken’s ‘Social Off Socials’ via LePub

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"Really love this new piece by Heineken. It truly captures the Zeitgeist, and it's beautifully crafted," says Diestel.

David Clarke named APAC Experience Design lead: Sarah McGregor joins AKQA as ECD, Australia

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In his new regional role, David Clarke will lead AKQA’s Experience Design offering across ANZ and Japan.

Forget attachments – this Philips trimmer uses real-time data for the perfect trim

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With this campaign, Philips India is not just showcasing a feature - it’s redefining the role of technology in grooming.

Ogilvy China names Sure Liu as Managing Director of Ogilvy Advertising Beijing

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The appointment follow's Autumn Guo's decision to step down from the position.

Muma Malaysia serves up laughter and oral care in new TVC for Fresh & White

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The film focuses on the one thing that unites all Malaysians which is our enjoyment of food which can be done...

Ida Mak rejoins TBWA Hong Kong as new GM

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Prior to her return, Mak was Associate Head of Account Management at Sunny Idea Hong Kong.

electriclime° signs director Tim Main for exclusive representation in APAC and MENA

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He was part of the in-house VFX team on Furiosa: A Mad Max Saga, working alongside legendary filmmaker George Miller...

Grey Thailand reignites Bar BQ Plaza sales through viral “Sad Kamachan” phenomenon

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They turned their signature smiling fish ball into "Sad Kama-Chan," a funny yet lovable version with a frown.

Le Pub creates a poetic conversation that celebrates Chinese culture for Bottega Veneta

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The installation features several thousand editions of the anthology In Such a Staggering World by Yu Xiuhua...

Urban Company redefines water purifier norms with humorous ‘Lambi Judai’ campaign

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Created by the team at Manja and directed by Indrashish Mukherjee, the film opens with a scene familiar to every...

Bukahati becomes Bukacerita Indonesia in new partnership with Path Finder Group

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Bukacerita is part of a new partnership with Singapore-based company Path Finder Group...

American Tourister + Blak Labs invite Squid Game fans to “Join the Game” through new campaign

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The campaign reimagines the show’s iconic invitation moment and turns it into a live call to action for die-hard fans...

Sushant Barua appointed to National Creative Director – Art role at Dentsu Creative Isobar

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Barua will lead the art and visual design function across the agency’s diverse client portfolio.

Sour Bangkok’s Nopparath Eksuwancharoen, TBWA\Singapore’s Peter Khoury and Dentsu Inc Tokyo’s Yuichi Kitada named on LIA Branded Content + Branded Entertainment Jury

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“It’s a huge honor for me to serve as President of LIA’s Branded Content and Branded Entertainment Jury."

Mother Shanghai partners with UNIQLO to launch “Love, Mother” collection for Mother’s Day

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The collection is a playful look at some of the traditional ways that maternal love is shown in China.

Edelman announces key executive promotions to lead next phase of growth in India

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Among the changes are Pankaj Suri relocating to Dubai, to be replaced by Ashutosh Thatte.

Bollywood star Shraddha Kapoor reveals her ‘Juicy Secrets’ in Neutrogena’s new film

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Neutrogena’s new campaign highlights its award-winning Hydro Boost range, including the Water Gel.

Campaign Brief’s The Work 2025 opens for entries: Free to enter – Deadline May 20th

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The Call for Entries to Campaign Brief’s The Work 2025 is out and it’s FREE to enter. Final Deadline is May 20th.

Seen+Noted: Clio award-winning ‘The Visa Loophole’ campaign via Ogilvy Singapore

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For African Japanese people it’s almost impossible to find a hairdresser who knows how to take care of their hair...

Cannes Lions to honour rapper, activist and author Sonita Alizadeh as its 2025 LionHeart

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The Afghan rapper, human rights activist and author will be awarded during the Festival in June.

Home Credit Vietnam and The Friday celebrate Labour day with “The Quiet CVs” campaign

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The campaign transforms the untold stories of everyday workers into professional CVs, highlighting the dignity...

Forsman & Bodenfors Singapore’s quest to deliver big, fame-building creative campaigns that punch above their weight

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“We see ourselves as a global agency, that just happens to sit in Singapore..."

Asia scores 15 Golds at 2025 Clio Awards: Leo Thailand, Ogilvy Shanghai, Havas Creative India, Ogilvy India + Dentsu Digital Tokyo land 2 each

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In total Asia’s award tally at Clio is 14 Gold, 20 Silver and 35 Bronze...

Bestads Best TV of the Week: Xbox’s ‘Wake Up’ via Droga5 New York, Part of Accenture Song

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"Intriguing, unusual, and well-crafted. A piece of narrative storytelling that drew me in," says Hopkins.

7UP and Leo Thailand launch series of ‘Chill on Our Own Terms’ films with Nadech Kugimiya

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The films are set in everyday, relatable scenarios: enduring an endless meeting at work, feeling bored at a laundrom...

McDonald’s goes menuless across Saudi Arabia

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The McMenuless Challenge took over social media and turned into a trend with Mclovers posting videos of themselves...

LIONS releases 2025 State of Creativity Report: “We are seeing less creative risk taking”

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Creative confidence, the belief in bold and original creative ideas as a driver of business success, is being knocked...

Tuborg’s ‘Feel The Drop’ campaign turns one bottle pop into a global wake-up call

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The campaign is running in multiple markets around the globe in Asia and Europe.

Gatorade and INNORED launch new campaign starring Korean footballer Son Heung-min

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Collaborations featuring baseball player Lee Dae-ho and other sports stars will be rolled out...

The Brand Agency Perth hires Ali Shabaz out of Singapore in Executive Creative Director role

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Prior to his move to Perth, Shabaz has been based in Singapore working as CCO of Publicis Group, M&C Saatchi and Grey.

Outplayed and outgunned? Lenovo and Leo turn in-game frustration into sales opportunity

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“This is a great example of how data & tech come together to create a hyper-personalized campaign targeting campers..."

The Bangkok Palette: Pete Williams on colour grading and his journey as a colourist

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Campaign Brief Asia sat down with Pete Williams at AdFest to hear about shifts in the industry and how the colour...

Seen+Noted: Heineken imagines an influencer crisis in a world without social media followers

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The campaign film envisions a world where every follower is out enjoying themselves, leaving social media...

Mumbai Railways + FCB India turns train tickets into lottery tickets to boost compliance

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Every day, lucky travellers will stand to win cash rewards, turning ticket buying from a routine expense...

OMO transforms laundry into a floral ritual via latest MullenLowe Mishra Vietnam spot

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This is a story that smells like love, resilience, and timing. Early morning chaos. A young girl freezes...

Asian Paints and Ogilvy India bring poetry to colour in a unique NaPoWriMo celebration

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Through the month of April, Ogilvy created an original poem, crafted using shade names from the Asian Paints palette.

Philippine Airlines and BBDO Guerrero launch ‘Fly With Her’ to empower aspiring women pilots

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Beyond the film, Philippine Airlines extended the campaign’s message with a illustrated children’s storybook.

Li Shan Lim to lead R3’s media practice in Asia Pacific as Principal Consultant

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As Principal Consultant, Lim oversees the development of media advisory and consulting for R3 and MediaSense...

Revolver’s Michael Ritchie and AOI Pro’s Maho Ikeda to represent APAC on LIA Production & Post-Production and Music Video Jury

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The LIA Entry System is open - all entries finalized and paid by 10th June 2025 will receive a 25% entry discount.

Yahoo DSP launches Conversion API to enhance campaign measurement and optimisation

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Yahoo CAPI allows advertisers to send conversion events directly to Yahoo DSP in real-time through a centralised...

Kia plants the ‘Seeds of Change’ in new project via electriclime° and INNOCEAN MEA

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Beyond the film, ‘Seeds of Change’ reinforces Kia’s commitment to innovation and sustainable mobility.

U Mobile reminds Malaysians of the possibilities of 5G and technology via MBCS

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The SuaraKu film was produced in collaboration with Mojo Films and director Barney Chua, whose creative expertise...

Alcon unveils all-day comfort contact lenses via new Scarecrow M&C Saatchi spot

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Highlighting the challenges currently faced by contact lens users in India. The Campaign is live from April 29, 2025.