GIGIL becomes first Filipino creative agency to win Independent Agency of the Year at ADFEST

Last week, at ADFEST 2025 in Pattaya, GIGIL Philippines made history as the first Filipino agency to be named Independent Agency of the Year at the festival. The 7-year-old Filipino indie agency also ranked fourth place among large network agencies in the Top 5 Southeast Asia Agency of the Year rankings.

GIGIL’s historic win was achieved after an impressive metal haul at the show, with the indie agency collecting 1 Gold, 3 Silvers, 1 Bronze, and 3 Finalists for 5 separate campaigns across 5 clients.

Gold – TNT Telco ‘SIM Registration Drive’ (Effective Lotus, Customer Acquisition and Retention)
Silver – Grab ‘Summer’ (Digital and Social Lotus, Brand Storytelling)
Silver – Grab ‘Summer’ (Digital and Social Lotus, Social Film)
Silver – Mandaue ‘Steal’ (Film, Online Film, Retail)
Bronze – Grab ‘Summer’ (Film, Viral Film)
Finalist – Grab ‘Summer’ (Effective Lotus, Campaign Success)
Finalist – Lagundex ‘Most Expert Endorser’ (Film, Lotus Roots)
Finalist – Skyro Loans ‘Billboards’ (Media Lotus, Use of Print & Conventional Outdoor)

Beyond creativity, GIGIL’s recognition at ADFEST highlights what truly matters—creative effectiveness that delivers business results for clients. The agency’s Gold Lotus win in the Effective Lotus for Customer Acquisition and Retention category reinforces that its work not only captures attention, but also delivers real business results.

These achievements reflects GIGIL’s commitment to groundbreaking ideas, but also the strong partnership with its clients and the close collaboration with its production partners. The agency continues to push the boundaries of advertising effectiveness, proving that bold, strategic creativity drives real business impact.