Asia nets three Silver and 5 Bronze Lions in Cannes Film category: GREYnJ United Thailand and Publicis Singapore take home Silver
GREYnJ United Bangkok has picked up two Silver Lions at tonight’s final awards presentation of the Cannes International Festival of Creativity. Publicis Singapore also enjoyed great success with a Silver Lion and Bronze Lion.
GREYnJ United’s “Face/Off” for KasikornBank K Plus picked up both Silver Lions for the agency. Publicis Singapore’s Lion haul was both for their already well awarded tvc for P&G Vicks “One in a Million”.
Single Bronze awards were won by:
“Termite-Ator” for Chaindrite Foam by Mullenlowe Thailand.
“Mother Knows Best” for Thai Life Insurance by Ogilvy Thailand.
Leo Burnett Malaysia for Voice Of The Children “Bystander”.
“Lungs/Fat” for Bodypedia by Party Tokyo/Dentsu Inc., Tokyo
The Grand Prix was awarded to Droga5 New York for The New York Times campaign ‘The Truth Is Worth It’ which featured the ads: ‘Resolve’, ‘Rigor’, ‘‘Courage’, ‘‘Perseverance’ and ‘‘Fearlessness’.
‘The Truth Is Worth It’ also won the Film Craft Grand Prix earlier in the week. The campaign brings to light the danger, bravery, perseverance and determination that it takes to be a New York Times journalist and ultimately how that helps people to better understand the world.
Margaret Johnson, Chief Creative Officer & Partner, Goodby Silverstein & Partners USA, commenting on this exceptional campaign, said: “As a jury, we looked for a brilliant idea that had to be combined with a brilliant execution. And this was the best example. The typography is very simple, but extremely powerful. There’s an honesty to it and a simplicity to it. It’s the Naked Truth. And that’s the power of it.”
2,793 entries were submitted in Film of which 77 were awarded Lions: 1 Grand Prix, 11 Gold, 28 Silver and 37 Bronze.
VIEW THE FILM WINNERS