Cheil PengTai Beijing scores two shortlists in Branded Entertainment category at London International Awards: 7 entries in total make the cut

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Cheil PengTai Beijing scores two shortlists in Branded Entertainment category at London International Awards: 7 entries in total make the cut

The London International Awards has released the shortlist for the Branded Entertainment. 7 entries from Asia have made the cut lead by Cheil PengTai Beijing.

 

Asia’s best performer is Cheil Beijing with 2 shortlists both for Samsung’s Back2Life. Shen Zhen Tencent China, Hakuhodo Kettle Tokyo,  Momentum Worldwide Tokyo, Leo Burnett Taiwan and Publicis Singapore all have one shortlist each in the category.

Games + Social Awareness
Cheil PengTai, Beijing
Brand: Samsung in the Brranded Entertainment
Title: BACK2LIFE

Games
Shen Zhen Tencent China
Brand: Tencent Mobile Game Demi-Gods and Semi-Devils
Title: The Shaolin Sect in Chinese Wuxia Mobile Game Demi-Gods and Semi-Devils

Multi-Channel Storytelling
Hakuhodo Kettle Inc., Tokyo
Brand: Y!mobile
Title: More Than Likes

Augmented Reality
Momentum Worldwide, Tokyo
Brand: Microsoft HoloLens, Microsoft Azure
Title: Godzilla Nights

Scripted Short Film
Leo Burnett Taiwan, Taipei
Brand: McDonald’s
Title: Still My Little Girl

Sponsored Commercial
Publicis Singapore, Singapore
Brand: P&G Vicks India
Title: One In A Million

VIEW THE BRANDED ENTERTAINMENT SHORTLIST

Cheil PengTai Beijing scores two shortlists in Branded Entertainment category at London International Awards: 7 entries in total make the cut