Asia takes home 1 Gold, 3 Silver and 4 Bronze Lions in the Cannes Media Lions category
Asia has taken out 1 Gold, 3 Silver and 4 Bronze Lions in Cannes Media Lions with FCB India/Kinnect Mumbai again leading the pack picking up 1 Gold and 1 Silver Lion. FCB India and Ogilvy Mumbai have both won Silver Lions.
FCB India/Kinnect Mumbai and FCB Chicago’s Gold and Silver Lions were for SOS Children’s Villages “Chatpat”.
“The Nominate Me Selfie” has won another Silver Lion for FCB India / FCB Chicago.
Ogilvy Mumbai’s quirky “Perk Disclaimers” campaign for Cadbury Perk has also won a Silver Lion
Bronze Lions went to Cheil Worldwide Beijing / Cheil Worldwide Hong Kong for Samsung “Quest For Dyslexia”, Mediacome Singapore / Grey Tokyo for SK-II “Versus”. TBWA\Bolt Shanghai for Adidas “Neo Gymnastics x Just Dance” and BBDO Mumbai for P&G India “See Equal #ShareTheLoad (Integrated)”
In the Media Lions, 1752 entries were received and 57 Lions were awarded: 9 Gold, 19 Silver and 28 Bronze. A second Grand Prix went to ‘Hope Reef’, for Mars Petcare, by AMV BBDO, London.
Media Lions Jury President, Daryl Lee, Global CEO, IPG Mediabrands, Global commented: “The Grand Prix was brilliantly amphibious in every way. It created new living media that embodied a powerful message of hope. It opened up an immersive experience that built both global scale and a deeply personal connection. And it’s helping to save our planet in an authentic and credible way for the brand. The jury was united in celebrating this perfect marriage of idea and technology, of message and medium, of purpose and place.”