Asia collects 13 Grand Prix awards at Spikes Asia led by Cheil Worldwide Korea with 3 and Leo Burnett India with 2
The coveted Spikes Asia Grands Prix and Special Awards have been revealed. From Asia, Cheil Worldwide Seoul led the way with 3 Grand Prix awards, followed closely by Leo Burnett Mumbai with 2.
All 3 of Cheil Worldwide Seoul’s Grand Prix were for their Korean National Police Agency “Knock Knock” campaign.
The campaign also won four Golds, one each from Brand Experience & Activation, Direct, Media, and Mobile, a Glass Spike, and two Silvers. With the police emergency call solution, people in an emergency situation where they cannot speak can request police assistance by dialing 112 and simply pressing any number twice. Then the police call handler will send a link to the caller to click that will immediately allow the police to track caller’s location, identify the scene through the caller’s phone, and start secret chat mode.
Leo Burnett Mumbai’s Grand Prix were won by Whispers “The Missing Chapter” and “#BRINGBACK2011” for Oreo.
TBWA/Media Arts Lab Shanghai, Leo Burnett Manila, Dentsu Craft Tokyo, Ogilvy Bangkok, Innocean Seoul, Tsuzuku Tokyo, Draftline Shanghai and TBWA\Hakuhodo Tokyo have all won 1 Grand Prix each.
For the next two weeks, you can access and view the winning entries here.
Below is a list of all Grand Prix awards at Spikes Asia:
Brand Experience & Activation
UNBRANDED MENU – MCDONALD’S – LEO BURNETT MANILA
Creative Commerce
CORONA EXTRA LIME – CORONA – DRAFTLINE SHANGHAI
Creative Data
FLIPVERTISING – SAMSUNG – CHEP NETWORK SYDNEY
Creative Effectiveness
MAKE LAMB, NOT WALLS – LAMB – THE MONKEYS, PART OF ACCENTURE SONG
Design
SUNTORY TENNENSUI ENDLESS DAWN – SUNTORY HOLDINGS LIMITED – DENTSU CRAFT TOKYO
Digital Craft
THE FIRST DIGITAL NATION – THE GOVERNMENT OF TUVALU – THE MONKEYS, PART OF ACCENTURE SONG
Direct
FLIPVERTISING – SAMSUNG – CHEP NETWORK SYDNEY
Entertainment
LAST PERFORMANCE – PARTNERS LIFE – SPECIAL AUCKLAND
Film
THE COMEBACK – SHOT ON IPHONE – APPLE – TBWA\MEDIA ARTS LAB SHANGHAI
Film Craft
KAGUYA BY GUCCI – GUCCI – TSUZUKU TOKYO / DENTSU INC. TOKYO
Glass: The Award For Change
KNOCK KNOCK – KOREAN NATIONAL POLICE AGENCY – CHEIL WORLDWIDE KOREA
Grand Prix for Good
CLASSIFY CONSENT – CONSENT LABS – TBWA\SYDNEY
Healthcare
THE MISSING CHAPTER – WHISPER – LEO BURNETT MUMBAI
Industry Craft
REJECTED ALES – MATILDA BAY BREWERY – HOWATSON + COMPANY SYDNEY
Innovation
HYDROGEN GARBAGE TRUCK – HYUNDAI – INNOCEAN SEOUL
Integrated
IF YOU SEEK CAMPAIGN – TOURISM NEW ZEALAND – DDB NEW ZEALAND
Media
KNOCK KNOCK – KOREAN NATIONAL POLICE AGENCY – CHEIL WORLDWIDE SEOUL
Mobile
KNOCK KNOCK – KOREAN NATIONAL POLICE AGENCY – CHEIL WORLDWIDE SEOUL
Music
JOURNA-RHYTHM – THE ASAHI SHIMBUN COMPANY – TBWA\HAKUHODO INC. TOKYO
Outdoor
PHONE IT IN – SKINNY – COLENSO BBDO AUCKLAND
PR
THE FIRST DIGITAL NATION – THE GOVERNMENT OF TUVALU – THE MONKEYS, PART OF ACCENTURE SONG
Print & Publishing
KITCHEN – IKANO – OGILVY BANGKOK
Radio & Audio
PHONE IT IN – SKINNY – COLENSO BBDO AUCKLAND
Social & Influencer
#BRINGBACK2011 – OREO – LEO BURNETT MUMBAI
Strategy & Effectiveness
RESILIENCE ROAD – SUNCORP – LEO BURNETT SYDNEY