Wunderman Thompson Thailand crowned Agency of the Year at AdFest 2021; Hakuhodo takes out Network of the Year + Sour Bangkok named Independent Agency of the Year
ADFEST announces 2021 Special Award winners, which were also unveiled at this afternoon’s online ceremony. ADFEST’s Special Awards are awarded to the creative businesses that win the highest number of Lotus Awards.
Vinit Suraphongchai, Chairman of ADFEST, said: “Every year, ADFEST’s Special Award winners set the benchmark for the year ahead. This year’s winners are all the more impressive because they demonstrate the power of creativity in the face of the Covid-19 pandemic. By building agile, resilient brands, or simply by making us smile, this year’s Special Award winners must be commended for producing brilliant, impactful ideas in the strangest of years.”
The Special Award winners of ADFEST 2021 are:
AGENCY OF THE YEAR
The Agency of the Year award went to Wunderman Thompson Thailand, Bangkok, which created “Stay Home Miles Exchange” for Thai Airways International Public Company Limited. This campaign won multiple Lotus trophies, including the Direct Lotus Grande.
NETWORK OF THE YEAR
Hakuhodo has picked up the Network of the Year award. Work from 11 of their offices across the region contributed to this win including:
Hakuhodo Inc., Tokyo
Hakuhodo Inc., Osaka
Hakuhodo Kettle Inc., Tokyo
Hakuhodo Indonesia, Jakarta
Hakuhodo Design Inc., Tokyo
Happy Hours Hakuhodo Inc., Tokyo
Medialand Digital Strategy Limited, Taipei
Signing Ltd., Tokyo
SIX Inc., Tokyo
United Communication Group/Uni-Surf Digital Marketing, Taipei
Wolf BKK, Bangkok
INDEPENDENT AGENCY OF THE YEAR
Sour Bangkok won the Independent of the Year for “Maepranom”, created for Phiboonchai Maepranom Thai Chilli Paste Co., Ltd., with production by Phenomena Co., Ltd., Bangkok.
DIGITAL AGENCY OF THE YEAR
Wunderman Thompson Thailand, Bangkok also took out the Digital Agency of the Year in a tie along with Innocean Worldwide, Seoul.
Wunderman Thompson Thailand, Bangkok won the accolade for award wins including “Stay Home Miles Exchange” for Thai Airways International Public Company Limited, while Innocean Worldwide, Seoul wins the accolade for works including “The Cheering Bandage” for Young Chemical/Facebook Korea.
MEDIA AGENCY OF THE YEAR
Mindshare, Sydney was named 2021 Media Agency of the Year for “Play NZ” for Tourism New Zealand, created by TBWA, Sydney. This campaign won the Media Lotus Grande.
PRODUCTION COMPANY OF THE YEAR
The Production Company of the Year is awarded to One Cool Production Co., Ltd., Bangkok for “Shop Unfriend” for Central Midnight Sale and “Free Your Hunger” for GrabFood.
ADVERTISER OF THE YEAR
The Advertiser of the Year goes to Thai Airways International Public Company Limited for its creative solution to incentivise people to stay home and earn miles during the pandemic, “Stay Home Miles Exchange”, by Wunderman Thompson Thailand, Bangkok.
“Thanks to everyone who made ADFEST 2021 possible – our hard-working jury, all of the creative companies who entered their work, and our own team here in Bangkok. We know our judges would have loved to be in the room together, but despite meeting virtually, the quality of debate and the ingenuity of the winners chosen are testament to the enduring strength of our industry,” said Jimmy Lam, President of ADFEST.
For the full list of ADFEST 2021 winners, visit www.ADFEST.com