Campaign Brief Asia 2023 Creative Rankings: Forsman & Bodenfors takes out the Singapore Agency of the Year title with MullenLowe and TBWA ranking #2 and #3 respectively
Forsman & Bodenfors Singapore has taken out the Campaign Brief Asia Creative Rankings Singapore Agency of the Year 2023 title, tallying 1005 points from global and regional award shows. MullenLowe Singapore also put in a strong performance to maintain their #2 ranking, ahead of TBWA\Singapore at #3, Ogilvy Singapore #4 and Wunderman Thompson Singapore #5.
Forsman & Bodenfors performed well in 2022 and 2023 (January to August 1st, 2023), with 555 and 450 points respectively. They collected awards at Cannes 23, One Show 23, Clio 23, New York Festivals 22, AdFest 22, Spikes 22, AWARD 22, MAD STARS 22, LIA 22 and Campaign Brief’s THE WORK in both 22 and 23. Their biggest awards contributor is their “Kami” campaign for Down Syndrome International.
MullenLowe has also performed evenly in both 2023 and 2022 picking up 655 creative points and maintaining their ranking as Singapore’s #2 agency. Their top two performances were at AdFest 23 where they scored 210 points for their Grand Prix winning “City Hall Of Love” campaign. They also scored 170 creative ranking points at LIA 2022. MullenLowe also picked up points at Spikes 23, D&AD 23, One Show 23 and at CB’s THE WORK in 2022 and 2023.
TBWA has tallied 370 points to rank #3, just in front of Ogilvy (#4 with 320 points) and Wunderman Thompson (#5 with 295 points).
TBWA was a strong performer in Campaign Brief’s THE WORK and also picked up awards at New York Festivals 23 and AdFest 23.
Ogilvy, who previously ranked at #1 in Singapore in the 2021, 2020 and 2019 Creative Rankings, won awards at D&AD 23, Clio 23, MAD STARS 22, Cannes 22 and LIA 22.
Wunderman Thompson were a big improver in these Campaign Brief Asia Creative Rankings. Their ranking points came from One Show 23, CB’s THE WORK 23 and AdFest 23 + 22.
Toaster Singapore has ranked #6 with 195 points, just 10 ahead of Publicis Singapore and TBWA\Media Arts Lab Singapore in equal #7 on 185. With 165 points each, and rounding out the Singapore top 10, are BBH Singapore and DDB Group Singapore.