Ogilvy Asia ranks #1 most creative network in Campaign Brief Asia 2023 Creative Rankings: Dentsu takes #2 and Leo Burnett ranks #3
Ogilvy has again taken out the Network of the Year honours in the 2023 Campaign Brief Asia Creative Rankings. This is the second time in a row that Ogilvy has topped the Most Awarded Network chart. The network, lead by Ogilvy Asia Chief Creative Officer Reed Collins, had 12 offices who contributed to their overall creative points tally of 8780.
Ogilvy’s two top performing agencies at award shows since January 2022 are Thailand and India. Thailand, with 3665 points, is the #1 ranked agency in Asia and India comes in at #3 overall with 2540 points. Both Ogilvy offices had an amazing run at award shows with Ogilvy Thailand moving up to #1 from their #4 ranking over the past two CB Asia Creative Rankings. Ogilvy India saw a dramatic improvement to #3 from their #41 and #44 previous ranking positions.
Ogilvy Taiwan (885pts) and Geometry Ogilvy Japan (600pts) also made significant contributions ranking at #17 and #30 overall in Asia.
Dentsu’s #2 network ranking saw 16 offices contribute to their overall total of 8550 Creative Ranking points. Leading the way was Dentsu Creative India (previously Dentsu Webchutney) at #2 overall in Asia with 3550 creative ranking points. Ranking at #6 overall in Asia is Dentsu Inc Tokyo with 2345 points.
Dentsu also got healthy contributions from Dentsu Creative Taiwan at #22 and Six Inc Tokyo at #33 overall in Asia.
Leo Burnett are the big surprise of this year’s Network Creative Rankings, improving from #9 overall in Asia to #3 overall this year with 4980 creative ranking points. They have three offices ranking in Asia’s Top 20 with Leo Burnett India (#5), Leo Burnett Thailand (#16) and Leo Burnett Manila (#20) all enjoying great success at award shows.
TBWA ranks at #4 overall in Asia with 4655 creative ranking points. TBWA\Hakuhodo Japan leads the way, ranking at #10 overall in Asia with 1500 creative ranking points. TBWA also put up strong performances in China with TBWA\Media Arts Lab Shanghai, TBWA\Juice Beijing, TBWA\Shanghai and TBWA\Bolt Shanghai all enjoying great success at award shows.
For the full Asia ranking of all 197 successful agencies; the top Asia Network ranking; and the individual creative ranking of the 2079 most awarded creatives in Asia click on the link below.
Read country by country performances on these links: