Ogilvy named Thailand’s Creative Agency of the Year for third consecutive time in Campaign Brief Asia’s 2020 Creative Rankings: GREYnJ Bangkok and TBWA Thailand rank #2 and #3
The competitiveness and talent of the Thailand ad industry is again evident in the Campaign Brief Asia Creative Rankings. The 2020 Creative Rankings shows Thailand’s top four agencies all ranking in Asia’s overall Top 15 most awarded agencies. Thailand is the only country to have four agencies ranking in the Top 15 in Asia.
Thailand’s best performing agency again this year is Ogilvy Group. This is the third Creative Rankings in a row that they have topped the Thailand rankings and deservedly are named Thailand’s 2020 Creative Agency of the Year.
Ogilvy has had a huge 2 years of success at the global and regional award shows accumulating 3110 Creative Ranking points. Over the past two years they have picked up multiple awards at Clio, London International Awards, D&AD, AdStars, One Show, Campaign Brief’s THE WORK, AdFest and Spikes Asia.
Ogilvy Thailand’s great success sees the agency once again rank in the overall Top 5 Agencies in Asia – the third Creative Rankings in a row, having already achieved this high position in 2018 and 2017.
The agency to watch in these 2020 Campaign Brief Asia Creative Rankings is GREYnJ United Bangkok, who move up from #5 in 2018 to #2 this year. GREYnJ United has 1985 Creative Ranking points from great performances at Cannes Lions, London International Awards, D&AD, AWARD Awards, AdStars, Campaign Brief’s THE WORK, AdFest and Spikes Asia.
After two years at #4 position TBWA Thailand has moved up one spot to #3 with 1450 Creative Ranking points.
BBDO Bangkok drops one spot to rank #4 with 1315 Creative Ranking points. BBDO has ranked third for the past two Creative Rankings having ranked #1 in 2016.
Ogilvy Thailand, GREYnJ United Bangkok, TBWA Thailand and BBDO Thailand all rank in the overall Top 15 Agencies in Asia.
#5 in Thailand this year is Wunderman Thompson Bangkok with 730 Creative Ranking points. Wunderman Thompson Bangkok is their network’s top performer in Asia and they move up from #6 in Thailand in 2018.
2018’s #2 ranked agency, CJ Worx, has dropped to #6 this year.
Leo Burnett Bangkok has moved up from #8 in 2018 to #7 this year.
Filling out the Top 10 in Thailand is Rabbit Digital Group (#8), Dentsu One Bangkok (9) and SOUR Bangkok (10). It is SOUR’s first year in the Campaign Brief Asia Creative Rankings tables.
Over the next week Campaign Brief Asia will be releasing these country by country results of the 2020 Creative Rankings, before releasing the complete tables and Asia Rankings as a 80 page magazine downloadable pdf. The Campaign Brief Asia Creative Rankings were introduced 25 years ago (1995) to tabulate Asia’s most creative agencies and individual creatives, based on award winning performances over a two year period at the top global and regional award shows.
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Ogilvy creatives take out the Top 6 positions in Thailand’s Hottest Creatives 2020 ranking.
Ogilvy’s Nopadol Srikieatikajohn and Wisit Lumsiricharoenchoke both moved up from equal #2 in 2018 to equal #1 position with 3125 Creative Ranking points each.
Kris Garford Spindler was again a strong performer in the #3 position overall, after spending the 2017 and 2018 Creative Rankings in #1 position.
Ranking at #4 Gumpon Laksanajinda continues his rise up Thailand’s Hottest Creatives leaderboard after finishing 2018 and 2017 in #10 and #25 positions.
Ogilvy’s Asawin Tejasakulsin has 1530 points, 10 Creative Ranking points ahead of fellow Ogilvy creative Denchai Kheereerak which rounds out Ogilvy’s impressive past two years ranking them at #5 and #6 respectively,
One of this year’s top improvers is former GREYnJ United creative Sorrasak Thummakosol who moves up 28 spots to rank at #7. Thummakosol is now with Leo Burnett Thailand.
Veradis Vinyaratn, TBWA’s chief creative officer ranks at #8 with 1510 Creative Ranking points. Interestingly, there is only 25 points separating #5 and #8 positions this year
Former GREYnJ United’s Vanalee Kraivaree and Shanya Jiwachotkamjorn, who have recently moved to Ogilvy, round out the Top 10.
TBWA’s Chanathapol Tiensri finished in #11 position with 1340 points followed closely by BBDO Bangkok’s Anuwat Nitipanont and Suthisak Sucharittanonta who rank equal #12.
Equal #14 is TBWA’s Dethritt Limsiriphan and Kunanun Manusuttipong.
GREYnJ United’s Chanikarn Sitthiaree accumulated 1215 points to move up to #16 position from #31 in 2018 with Leo Brunett’s Warumpa Laoprasert joining him at #17, up from #32.
One of the biggest movers up the table in Thailand is TBWA’s Thananwatch Vipassuwan who comes from outside 2018’s top 100 to move into #18 position.
NB: The results of the 2020 Campaign Brief Asia Creative Rankings are tabulated from creative award wins at the 11 award shows included over a rolling two year and a half year period starting from AdFest 2018 (March 2018) through to Campaign Brief’s The Work 2020 (June 2020). The shows that are included in these calculations are: Ad Stars, Spikes Asia, AWARD Awards, AdFest, Campaign Brief’s THE WORK, Clio Awards, London International Awards, New York Festivals, One Show, D&AD and Cannes Lions.
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