McCann Mumbai edges out FCB India for Agency of the Year award in Campaign Brief Asia’s India Creative Rankings with TBWA Mumbai ranked #3

October 6 2020, 12:07 pm | BY Kim Shaw | 2 Comments

McCann Worldgroup Mumbai has been named the India Creative Agency of the Year for the third time in a row following the release of the 2020 Campaign Brief Asia Creative Rankings.

McCann Mumbai’s tally of 1965 points was enough to hold off a big challenge from FCB India.

In the battle for the top ranking McCann’s amazing haul of awards in 2018 totaled 1900 Creative Ranking points.

FCB’s total of 1740 points is made up of 715 from 2018; 410 from 2019; and an impressive 615 points from just two award shows in 2020 (D&AD and One Show).

FCB India’s great performance over the last 16 months places them in clear #2 position with a total of 1740 points. It also gives the agency a very healthy lead going into next year’s Campaign Brief Asia Creative Rankings.

Coming from outside 2018’s Top 10 ranking agencies, TBWA Mumbai has done very well to finish in #3 place in India. The agency improved 9 places with good showings at AdFest, Spikes Asia, Clio, One Show and London International Awards.

Cheil Worldwide Gurgaon also had an impressive rise – moving up from #8 (in 2018) to #4 this year.

With only 5 points separating them DDB Mudra Mumbai edges out Dentsu Webchutney Bangalore to finish ranked #5 and #6 respectively. DDB Mudra and Dentsu Webchutney both had a great success over the past 14 months and, along with Cheil Worldwide Gurgaon and Wunderman Thompson, will give good competition to front runner FCB Ulka for next year’s India’s Agency of the Year title.

Wunderman Thompson India’s improved performance at award shows in 2019 scored them 445 Creative Ranking points raising the agency up from #20 in 2018 into the top ten at #7 this year.

Ogilvy Mumbai (#3 in 2018) and BBDO Mumbai (#2 in 2018) fall from the top five to rank #8 and #9 respectively.

Grey Group Mumbai ranks at #10 just 20 points ahead of Leo Burnett Mumbai in #11 position.

Over the next few days Campaign Brief Asia will be releasing these country by country results of the 2020 Creative Rankings, before releasing the complete tables and Asia Rankings as a 80 page magazine downloadable pdf. The Campaign Brief Asia Creative Rankings were introduced 25 years ago (1995) to tabulate Asia’s most creative agencies and individual creatives, based on award winning performances over a two year period at the top global and regional award shows.

Make sure you sign up for the Campaign Brief Asia Daily Newsletter so don’t miss any details.

Lowe Lintas CCO Prateek Bhardwaj takes out #1 position in Campaign Brief Asia’s India individual ranking of creatives for the second consecutive time. The ex McCann Worldgroup National Creative Director scored a total 1570 points, all in 2018 and while he was at McCann.

His former work colleague at McCann Vaibhava Bhatnagar moves up one position from 2018 to claim #2 spot with 1140 points.

Soumya Shiva Nagabhushan fell only 15 points short of #2 place to claim #3 and narrowly edged out fellow ex McCann Health New Delhi creative Urvahi Das who is ranked #4. The duo are now at Ogilvy in India.

FCB India’s Arijit Sengupta moves up 27 spots to claim #5 with 785 Creative Ranking points. Ranit Mukherjee follows 45 points behind in equal #6 position with ex FCB India creative S. Srinath.

Two of this year’s big movers in the Creative Rankings are TBWA Mumbai creatives Geet Rathi and Sagar Jadhav who move into equal #8 position (from #81 in 2018).

Taking out the next five places are FCB India’s Shailesh Khandeparkar (#10) with 640 points and Mayuresh Vengurlekar, Mukesh Jadhav, Prashant Pawar and Ravi Ananthan in equal #11 position with 615 points.

Cheil Worldwide India’s Nishith Sidana improves 80 places to be ranked #15 in India.

NB: The results of the 2020 Campaign Brief Asia Creative Rankings are tabulated from creative award wins at the 11 award shows included over a rolling two year and a half year period starting from AdFest 2018 (March 2018) through to Campaign Brief’s The Work 2020 (June 2020). The shows that are included in these calculations are: Ad Stars, Spikes Asia, AWARD Awards, AdFest, Campaign Brief’s THE WORK, Clio Awards, London International Awards, New York Festivals, One Show, D&AD and Cannes Lions.

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