Campaign Brief Asia 2020 Creative Rankings: Innocean named Korea’s Creative Agency of the Year + Innocean creatives hold top four spots in the Hottest Creatives Ranking

October 6 2020, 12:15 pm | BY Kim Shaw | No Comments

In a major coup Innocean Worldwide has for the first time taken out top spot in Campaign Brief Asia’s Creative Rankings. With 1685 Creative Ranking points Innocean Worldwide beats perennial winner Cheil Worldwide to be named Korea’s 2020 Creative Agency of the Year.

The past two years has seen standoiut performances from Innocean Worldwide in Korea. Their 1685 Creative Rankings points total is their best performance to date and includes good performances at AdStars 2018 & 2019 (220pts), LIA (130pts), New York Festivals 2018 & 2019 (305pts), Campaign Brief’s The Work (150pts) and AdFest 2018 & 2019 (200pts). Innocean had previously ranked #2 in 2018, #3 in 2017 and #2 in 2016.

Cheil Worldwide, who previously had a solid hold on the #1 ranking, is ranked #2 in Korea this year with 1175 points.

Serviceplan Korea and Innored Seoul retain their 2018 positions of #3 and #4 respectively.

This year Overman entered the Creative Rankings to edge out AdQUA Interactive for #5 spot.

Innocean Creative Rankings first timers took out the top 4 positions in Korea’s Hottest Creatives 2020 ranking, led by Nari Moon who scored 970 points.

#2 went to Jaeeun Kim who scored 955 point and only 20 points behind is Doyu Yang at #3.

With 785 points Jiyon Rhim finished in #4 position.

#5 with 450 Creative Ranking points is Seongphil Hwang, who previously held the equal #1 position in these Korean Creative Rankings in 2018 and 2017.

Equal #6 with 425 points is Cheil’s Hyungkyun Oh who ranked equal #2 in 2018 and equal #1 in 2017. Seungree Kang moves up up from #33 to equal #6 this year.

Innocean’s Seung-ha Rhee scored 335 points to finish in #8 position and edge out Cheil’s Jinwoo Ryu at #9.

Serviceplan’s Jihyun See and Yoon See both have 300 points to rank equal #10.

NB: The results of the 2020 Campaign Brief Asia Creative Rankings are tabulated from creative award wins at the 11 award shows included over a rolling two year and a half year period starting from AdFest 2018 (March 2018) through to Campaign Brief’s The Work 2020 (June 2020). The shows that are included in these calculations are: Ad Stars, Spikes Asia, AWARD Awards, AdFest, Campaign Brief’s THE WORK, Clio Awards, London International Awards, New York Festivals, One Show, D&AD and Cannes Lions.

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