Cheil named Campaign Brief Asia’s 2020 Hong Kong Creative Agency of the Year for second consecutive Creative Rankings: Paul Chan again ranks #1 creative

October 6 2020, 12:03 pm | BY Kim Shaw | No Comments

With 3395 Creative Ranking points Cheil Worldwide Hong Kong is one of the star performers in this year’s Campaign Brief Asia Creative Rankings. Their haul sees them as a clear #1 in the Hong Kong market.

Cheil Worldwide Hong Kong’s creative record at award shows over the past three years is nothing short of amazing. In 2016 and 2017 Ogilvy was the hottest agency in Hong Kong, however Cheil took over #1 in 2018 with 2185 Creative Ranking points and this year managed to improve even further with 3395 points.

What’s so special about their performance is that over the past two and a half years Cheil managed to win awards at every award show that is included in the Campaign Brief Asia Creative Rankings – except one. That means the agency achieved the unique feat of picking up awards at 26 of the 27 award shows that make up these 2020 Campaign Brief Asia Creative Rankings.

In 2018 Cheil scored 1095 points across all 11 shows with stand-out performances at One Show, Campaign Brief’s The Work, New York Festivals, London International Awards and AWARD Awards.

In 2019 the agency’s haul was 1335 points across 10 of the 11 shows (only missing out at One Show). The enjoyed strong performances at Cannes Lions, AdStars, Campaign Brief’s The Work, New York Festivals and London International Awards.

In the shortened 2020 awards season that only includes 5 shows the agency amassed 965 points from D&AD, One Show, New York Festivals, Campaign Brief’s The Work and AWARD Awards.

Ogilvy Hong Kong also is a big performer in these Campaign Brief Asia Creative Rankings. They are a clear #2 in Hong Kong and in the overall Asia Creative Rankings once again are placed within the Top 20.

Ogilvy’s major success was at 2018 award shows where they picked up 835 Creative Rankings points, with great performances at Cannes Lions, London International Awards, Clio and Spikes Asia.

In 2019 they scored 435 points across One Show, AdFest, Clio and London International Awards. 2020 has not been as productive with just 25 points.

At #3 again is Grey Group Hong Kong with 365 Creative Ranking points. This is the third Creative Rankings in a row that Grey has ranked #3 in Hong Kong.

New to the Rankings at #4 in Hong Kong is TBWA with 195 points.

Wunderman Thompson improve their 2018 position by one place ranking at #5, closely followed at #6 by Leo Burnett (unplaced last year).

Over the next few days Campaign Brief Asia will be releasing these country by country results of the 2020 Creative Rankings, before releasing the complete tables and Asia Rankings as a 80 page magazine downloadable pdf. The Campaign Brief Asia Creative Rankings were introduced 25 years ago (1995) to tabulate Asia’s most creative agencies and individual creatives, based on award winning performances over a two year period at the top global and regional award shows.

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In 2020 not only do Cheil Worldwide creatives fill the top six positions in Campaign Brief Asia’s Hong Kong’s Hottest Creatives Rankings, they also fill an amazing 13 of the top 15 places on the table.

Leading the way is Chief Creative Officer Paul Chan, who makes it three consecutive Creative Rankings in a row in the #1 position in Hong Kong. Chan has a huge 4045 points having also picked up points from work he helped create from the Cheil Worldwide Beijing agency.

Lili Jiang (2795 points) and Ivan Au (2775 points) are ranked #2 & #3 respectively.

Entering the Hottest Creatives Ranking for the first time at #4 with 1440 points is Agnes Ho.

In equal #5 position Keith Liu and Toby Hong round out the Cheil creative department’s dominant Top 6 performances.

Ogilvy Hong Kong’s John Koay and Kai Fung Chan score 1265 points to rank equal #7.

Cheil creatives then rank #9 to #15 with Creative Rankings newcomers Elsie Lau and Tatiana Le performing well to take out the next two spots on 1205 & 1160 points. Wilson Ang and Joe Harris both improve on their 2018 rankings and first timers Edmond Leung, Max Fung and Sam Chow all make up Hong Kong’s Top 15.

NB: The results of the 2020 Campaign Brief Asia Creative Rankings are tabulated from creative award wins at the 11 award shows included over a rolling two year and a half year period starting from AdFest 2018 (March 2018) through to Campaign Brief’s The Work 2020 (June 2020). The shows that are included in these calculations are: Ad Stars, Spikes Asia, AWARD Awards, AdFest, Campaign Brief’s THE WORK, Clio Awards, London International Awards, New York Festivals, One Show, D&AD and Cannes Lions.

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