Campaign Brief Asia Creative Rankings 2021: Innocean Worldwide goes back to back as Korea’s Creative Agency of the Year; Doyu Yang and Nari Moon ranked equal #1 top creatives

November 2 2021, 1:20 pm | BY Kim Shaw | No Comments

Innocean Worldwide is the clear #1 most awarded agency in Korea following the release of the 2021 Campaign Brief Asia Creative Rankings. With 1430 creative ranking points Innocean sits 880 points in front of the #2 ranked Cheil Worldwide.

Innocean’s strong performance comes after picking up awards at AdFest, Campaign Brief’s The Work, Spikes Asia, New York Festivals, Clio, Ad Stars and London International Awards.

Cheil Worldwide retains #2 position in the Korea Creative Rankings with 550 points after picking up awards at AdFest, Spikes, Cannes Lions, Ad Stars, London International Awards and One Show. Traditionally Cheil has always been the most awarded agency in Korea, however they lost the top spot for the first time in 2020.

Overman just edged Serviceplan for the #3 ranking.

The top ranked creative director in Korea is Jung-A Kim (Innocean). At #2 is Cheil’s Yehoon Lee and #3 is Seung Eun Jang (Overman)

In the individual creatives ranking Innocean staff, past and present, dominate. Nari Moon and Doyu Yang are ranked equal #1 in Korea. Moon was also ranked #1 last year and Yang moves up from #1. Former employee Jaeeun Kim is placed #3 and Ha Yong Jung moves up 10 places to #4.

At #5 is Jiyon Rhim (ex Innocean) with Jongkyu Myung (ex Innocean) and Sehee Kim sharing equal #6. Cheil Worldwide’s Seongphil Hwang is ranked #8 and Overman’s Rosa Choi and Suyen Sun move up from #32 to share the #9 ranking.

Over the next 10 days Campaign Brief Asia will be releasing these country by country results of the 2021 Creative Rankings, before releasing the complete tables and Asia Rankings as a free downloadable magazine pdf. The Campaign Brief Asia Creative Rankings were introduced 26 years ago (1995) to tabulate Asia’s most creative agencies and individual creatives, based on award winning performances over the previous two year period at the top global and regional award shows. In total 203 award winning ad agencies and 1844 individual creatives in Asia are ranked.

Make sure you sign up for the Campaign Brief Asia Daily Newsletter so you don’t miss any details.

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Full country breakdown and analysis can also be found on the links below.