TBWA\SMP goes 5 in a row as Campaign Brief Asia Philippines Creative Agency of the Year; Top 3 creatives are Petch & Partners’ Rachel Villanueva & Jereek Espiritu and TBWA’s John Ed de Vera
TBWA\Santiago Mangada Puno has been named Philippines Creative Agency of the Year for the 5th year in a row following the release of the 2021 Campaign Brief Asia Creative Rankings. TBWA\SMP scored 1020 ranking points to narrowly edge out GIGIL as the country’s most awarded agency.
Over the past 2 years TBWA\SMP scored awards at the AWARD Awards, New York Festivals, AdFest, Campaign Brief’s The Work, Ad Stars and One Show.
The big improver this year is GIGIL who rose from #5 last year to take out the #2 ranking this year, just 35 ranking points behind TBWA\SMP. Their 985 points were accumulated from award wins at Cannes Lions, AWARD Awards, One Show, Campaign Brief’s The Work, London International Awards, Clio and AdFest.
Retaining the #3 spot is Petch & Partners with 740 ranking points.
#4 is last year’s #2 ranked Dentsu Jayme Syfu who just head big improver Leo Burnett in #5 spot. DDB Tribal rank #6 in front of BBDO Guerrero (#7), Propel (#8), Havas Ortega (#9) and the previous #4 ranked McCann Worldgroup (#10).
In the individual copywriters and art directors Creative Ranking two creatives from Petch & Partners fill the top two spots – Jereek Espiritu and Rachel Villanueva. the next 4 positions are filled by TBWA\SMP creatives. At #3 is John Ed de Vera followed by Melvin Mangada (#4), Julian Vinzon (#5) and Patrick Ganas (#6).
Filling out the top 10 are Ynna Milambiling (GIGIL), Maggie Querido (ex GIGIL), Greg Hernandez (TBWA\SMP) and Dionie Tañada (GIGIL)
Over the next 10 days Campaign Brief Asia will be releasing these country by country results of the 2021 Creative Rankings, before releasing the complete tables and Asia Rankings as a free downloadable magazine pdf. The Campaign Brief Asia Creative Rankings were introduced 26 years ago (1995) to tabulate Asia’s most creative agencies and individual creatives, based on award winning performances over the previous two year period at the top global and regional award shows. In total 203 award winning ad agencies and 1844 individual creatives in Asia are ranked.
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Full country breakdown and analysis can also be found on the links below.
VIEW COVERAGE OF THE CHINA CREATIVE RANKINGS
VIEW COVERAGE OF THE SINGAPORE CREATIVE RANKINGS
VIEW COVERAGE OF THE KOREA CREATIVE RANKINGS
VIEW COVERAGE OF THE INDIA CREATIVE RANKINGS
VIEW COVERAGE OF THE PAKISTAN CREATIVE RANKINGS
VIEW COVERAGE OF THE HONG KONG CREATIVE RANKINGS
VIEW COVERAGE OF THE MALAYSIA CREATIVE RANKINGS
VIEW COVERAGE OF THE INDONESIA CREATIVE RANKINGS
VIEW COVERAGE OF THE TAIWAN CREATIVE RANKINGS
VIEW COVERAGE OF THE VIETNAM CREATIVE RANKINGS
VIEW COVERAGE OF THE SRI LANKA CREATIVE RANKINGS
VIEW COVERAGE OF THE JAPAN CREATIVE RANKINGS
VIEW COVERAGE OF THE THAILAND CREATIVE RANKINGS