Campaign Brief Asia 2021 Creative Rankings sees Ogilvy take out Taiwan’s Creative Agency of the Year award: Harper Chuang ranked #1 creative with Alice Lin + Ria Chien equal #2
The Campaign Brief Asia Creative Rankings has seen a major change in Taiwan this year with Ogilvy unseating perennial #1 in the market, ADK. Ogilvy Taiwan has been one of the shining lights in this year’s Creative Rankings and moves up to #1 from #3 last year.
Ogilvy Taiwan has for the past 5 years been in the shadow of ADK Taiwan and Leo Burnett Taiwan, who have been closely battling it out for the #1 position in the market. But this year, with an impressive 925 points, Ogilvy has taken out Campaign Brief Asia’s Creative Agency of the Year award.
The agency enjoyed great success at D&AD, Cannes Lions, Campaign Brief’s The Work, Spikes Asia, One Show, Clio and London International Awards.
After many years at #1, ADK Taiwan is in #2 position in Taiwan with 575 Creative Ranking points.
Only 25 points behind at #3 is Wunderman Thompson Taiwan, who moves up from #4 last year and #9 in 2018.
Dentsu mcgarrybowen Taiwan also improve one position to be #4 with 500 Creative Ranking points and just 10 points in front of #5 ranked Leo Burnett Taiwan (#2 in 2020).
New to the Creative Rankings is United Communication Group who enter the tables with 230 points and in #6 position in Taiwan.
The #1 ranked creative director in the country is Ogilvy Taiwan’s Giant Kung, followed by ADK’s creative leader Richard Yu (#2) and I-Fei Chang from Wunderman Thompson (#3).
It’s almost a clean sweep for Ogilvy Taiwan in the individual copywriter and art director Creative Rankings with current and former staff filling nine of the top ten positions.
Harper Chuang leads the way at #1 with 510 points. He moves up 100 places from #101 last year. Alice Lin and Ria Chien are equal #2, just 15 points behind Chuang.
Three creatives are ranked #4 in the country on 465 points – Grace Chien, Tung Wang and Zelda Chuang.
In equal #7 position are Dora Tsao, Shaw Shao and Shaoan Wang.
Rounding out the top 10 is dentsu mcgarrybowen Taiwan’s Alice Chou.
Over the next week Campaign Brief Asia will be releasing these country by country results of the 2021 Creative Rankings, before releasing the complete tables and Asia Rankings as a free downloadable magazine pdf. The Campaign Brief Asia Creative Rankings were introduced 26 years ago (1995) to tabulate Asia’s most creative agencies and individual creatives, based on award winning performances over the previous two year period at the top global and regional award shows. In total 203 award winning ad agencies and 1844 individual creatives in Asia are ranked.
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Full country breakdown and analysis can also be found on the links below.
VIEW COVERAGE OF THE CHINA CREATIVE RANKINGS
VIEW COVERAGE OF THE SINGAPORE CREATIVE RANKINGS
VIEW COVERAGE OF THE PHILIPPINES CREATIVE RANKINGS
VIEW COVERAGE OF THE KOREA CREATIVE RANKINGS
VIEW COVERAGE OF THE INDIA CREATIVE RANKINGS
VIEW COVERAGE OF THE PAKISTAN CREATIVE RANKINGS
VIEW COVERAGE OF THE HONG KONG CREATIVE RANKINGS
VIEW COVERAGE OF THE MALAYSIA CREATIVE RANKINGS
VIEW COVERAGE OF THE INDONESIA CREATIVE RANKINGS
VIEW COVERAGE OF THE VIETNAM CREATIVE RANKINGS
VIEW COVERAGE OF THE SRI LANKA CREATIVE RANKINGS
VIEW COVERAGE OF THE JAPAN CREATIVE RANKINGS
VIEW COVERAGE OF THE THAILAND CREATIVE RANKINGS