Cheil Worldwide takes out Hong Kong’s Creative Agency of the Year award for the third year in a row: Paul Chan, Lili Jiang and Ivan Au ranked top three creatives in Hong Kong

November 3 2021, 12:57 pm | BY Kim Shaw | No Comments

In 2018 Cheil Worldwide shot to the top of the Campaign Brief Asia Creative Rankings in Hong Kong, knocking Ogilvy out of top spot. Since then Cheil has continued to be one of Asia’s most awarded and they have consolidated their #1 status for the third year in a row.

Since 2018 Cheil Worldwide has been one of the stars of the Campaign Brief Asia Creative Rankings and this year they amassed an impressive total of 2065 Creative Ranking points. This compares to 3395 points in 2020 and 2185 points the year before.

Cheil has enjoyed a terrific two years at the top international and regional award shows. Over this time the agency has recorded strong performances at One Show, New York Festivals, London International Awards, AWARD Awards, Campaign Brief’s The Work, Clio, D&AD, AdFest and AdStars.

At #2 in Hong Kong for the third consecutive Creative Rankings is Ogilvy with a total of 575 points. The agency stared at One Show 2021 and also won awards at Spikes Asia, AdFest, D&AD, Clio, and London International Awards.

#3 in Hong Kong is TBWA, who move up from their #4 ranking last year.

Saatchi & Saatchi Hong Kong has reentered the Creative Rankings this year at #4 and Leo Burnett and McCann Worldgroup rank #5 and #6 respectively.

In the individual copywriter and art director ranking table Cheil’s Paul Chan rides high in the #1 spot. He has a total of 2695 points, helped also by his involvement in several of Cheil Worldwide Beijing’s award winning work over the past two years.

Cheil creatives dominate Hong Kong’s Top 10 with Lili Jiang and Ivan Au ranked equal #2.

#4 is Agnes Ho, followed by Tatiana Le (#5), Elsie Lau (#6) and Wilson Ang (#7).

Two Ogilvy creatives fill the next two places – Soenar Santoso at #8 and Stratos Efstathiou at #9.

Sam Chow from TBWA Hong Kong is ranked #10.

Over the next week Campaign Brief Asia will be releasing these country by country results of the 2021 Creative Rankings, before releasing the complete tables and Asia Rankings as a free downloadable magazine pdf. The Campaign Brief Asia Creative Rankings were introduced 26 years ago (1995) to tabulate Asia’s most creative agencies and individual creatives, based on award winning performances over the previous two year period at the top global and regional award shows. In total 203 award winning ad agencies and 1844 individual creatives in Asia are ranked.

Make sure you sign up for the Campaign Brief Asia Daily Newsletter so you don’t miss any details.

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Full country breakdown and analysis can also be found on the links below.