Dentsu Redder named Vietnam’s Creative Agency of the Year following the release of Campaign Brief Asia’s 2021 Creative Rankings

November 4 2021, 12:40 pm | BY Kim Shaw | 2 Comments

Dentsu Redder has taken out Vietnam’s Creative Agency of the Year with 130 creative points scored at One Show and The Work 2021. This is the first time the agency has ranked in Campaign Brief Asia’s Creative Rankings, since Dentsu acquired Redder in early 2019.

Happiness Saigon ranks #2 in Vietnam with 50 points ahead of Dinosaur #3 and DDB #4. Both Dinosaur and DDB retained their positions from 2020.

Last year’s #1 ranked Ki Saigon were not ranked in these 2021 Creative Rankings.

Dentsu Redder creative hold the top 4 places in the individual copywriter and art director Creative Rankings with Livio Grossi ranking #1 with 130 points.

Thanh Ngo (105 points) moved up two places on last year to rank #2. On 60 points in equal #3 ranking are Huy Io and Tien Khong.

Dinosaur creatives Trang Ha and Trong Nguyen ranked equal #5 on 35 points.

Over the next week Campaign Brief Asia will be releasing these country by country results of the 2021 Creative Rankings, before releasing the complete tables and Asia Rankings as a free downloadable magazine pdf. The Campaign Brief Asia Creative Rankings were introduced 26 years ago (1995) to tabulate Asia’s most creative agencies and individual creatives, based on award winning performances over the previous two year period at the top global and regional award shows. In total 203 award winning ad agencies and 1844 individual creatives in Asia are ranked.

Make sure you sign up for the Campaign Brief Asia Daily Newsletter so you don’t miss any details.

Full country breakdown and analysis can also be found on the links below.

OGILVY NAMED 2021 NETWORK OF THE YEAR – VIEW THE STORY

ASIA’S TOP 25 MOST AWARDED AGENCIES

2 Comments

Matt says:

November 4, 2021 at 1:36 pm

Edmund Choe – driving creative excellence & inspiring young creatives for 30+ years!
Patricia says:

November 4, 2021 at 3:19 pm

interesting! curiously not so many big6 agencies?
WPP / Publicis / IPG / Havas are not in Viêtnam ?
only Dentsu and Omnicom ?