Dentsu Inc Tokyo awarded Japan’s 2021 Creative Agency of the Year award: Shohei Ooishi, Takeshi Matsuda, Yo Kimura + Yoshihiro Yagi named top 4 creatives in Japan

November 5 2021, 12:55 pm | BY Kim Shaw | No Comments

Dentsu Inc Tokyo and TBWA\Hakuhodo Tokyo are once again the top ranked creative agencies in Japan, following the release of the 2021 Campaign Brief Asia Creative Rankings. With 2605 ranking points over the 2019/21 award show period Dentsu Inc Tokyo has again won the Campaign Brief Japan Creative Agency of the Year award.

Dentsu Inc Tokyo has been the dominant performer in the Campaign Brief Asia Creative Rankings for well over a decade and this year was again no exception. Dentsu put in strong performances at nearly every award show included in the Creative Rankings – AdFest, Spikes Asia, D&AD, Cannes Lions, Clio, Ad Stars, London International Awards, Campaign Brief’s The Work and One Show.

Standout performances include a staggering 830 creative ranking points over the past two years at AdFest and 460 points at D&AD.

TBWA\Hakuhodo’s haul of 2200 Creative Ranking points was accumulated via award winning performances at AdFest, Spikes Asia, AWARD Awards, One Show, New York Festivals, Campaign Brief’s The Work, London International Awards, Ad Stars and Clio.

The #3 ranked Geometry Ogilvy Tokyo again proved to be a consistent award winning performer and a major contributor to Ogilvy’s Network ranking with 635 points.

Moving up three places at #4 is Grey Group Tokyo who impressed with 470 Creative Ranking points.

At #5 is Hakuhodo Inc Tokyo followed by Six Inc Tokyo (#6), ADK Creative One Tokyo (#7) and Hakuhodo Kettle Tokyo (#8).

New Dentsu CCO Yasuharu Sasaki is the #1 creative director in Japan followed by Kazoo Sato from TBWA\Hakuhodo Tokyo at #2 and Geometry Ogilvy Tokyo’s Doug Schiff is ranked #3.

In the Japan copywriter and art director Creative Rankings the same three TBWA\Hakuhodo creatives occupy the top three positions. Shohei Ooishi retains his #1 ranking in Japan with 1220 ranking points followed by Takeshi Matsuda and Yo Kimura who share the equal #2 ranking.

Dentsu’s Yoshihiro Yagi moves up four positions to rank #4 in Japan with Haruko Tsutsui also moving up significantly to #5.

Sharing equal #6 position is Dentsu Tokyo’s Kazuhiro Shimura (up from #93) and TBWA\Hakuhodo’s Yuhei Ito (up from #22).

TBWA\Hakuhodo’s Hikari Ono and Yuta Enoki rank #8 and #9 and Dentsu’s Daisuke Matsunaga breaks into the Top 10 after moving up from #116 position last year.

On Monday Campaign Brief Asia will be releasing the full ranking of all agencies and creatives including the Top 25 Most Awarded Agencies in Asia; the Top 20 Most Awarded Creative Leaders in Asia; the Top 20 Most Awarded Networks in Asia before finally releasing the full Creative Rankings as a free downloadable magazine pdf.

Make sure you sign up for the Campaign Brief Asia Daily Newsletter so you don’t miss any details.

The Campaign Brief Asia Creative Rankings were introduced 26 years ago (1995) to tabulate Asia’s most creative agencies and individual creatives, based on award winning performances over the previous two year period at the top global and regional award shows. In total 203 award winning ad agencies and 1844 individual creatives in Asia are ranked.

OGILVY NAMED 2021 NETWORK OF THE YEAR – VIEW THE STORY

ASIA’S TOP 25 MOST AWARDED AGENCIES

Full country breakdown and analysis can also be found on the links below.