Archive

Britannia Milk Bikis celebrates Tamil Nadu’s cultural icons through ‘A Bite of TN’ campaign

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From Thalaivar’s glasses to Madurai malli (jasmine), ‘A Bite of TN’ features 80 billboards spread across 19 districts.

APAC directors Kim Gehrig, Taika Waititi and NZ-founded Special US score Emmy nominations

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The 77th Emmy Awards have announced the six contenders for Outstanding Commercial, with this year’s shortlist...

FINNIX and Ogilvy Bangkok level up Thai lives with The Life Fighters campaign

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The Life Fighters isn’t just creative branding — it reflects the harsh realities many Thais face daily.

Carlsberg India selects Lowe Lintas to lead creative strategy for Tuborg in India

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Tuborg, part of the Carlsberg Group, enjoys a unique position, of being a youthful and scale brand.

TBWA\India animates new campaign for Bandhan Mutual Fund’s 25th Anniversary

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The film uses a heartfelt jingle and animation to beautifully depict Raju’s relatable financial journey.

Wilson the volleyball finds happiness in new Tourism Fiji campaign via Special PR New Zealand

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25 years after becoming an unlikely cinematic icon, Wilson returns in the place where happiness comes naturally.

Dentsu expands global innovation ecosystem with the launch of Dentsu Lab in India

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With dedicated physical lab spaces now operational in Mumbai, Bengaluru, and Gurgaon, Dentsu Lab in India is built...

Happiness Saigon hacks the Cannes Lions hype with a 400-Page Trojan Book for CMOs in Vietnam

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Held on July 10 in Ho Chi Minh City, the event brought together over 100 CMOs, marketers, and young talents to watch...

HSBC MPF and VML Hong Kong launch campaign tailored for professionals with Jan Lamb

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The campaign is prominently featured across Hong Kong, including MTR dominations and outdoor billboards in central...

TamJai sister brands introduce mobile games to enhance loyalty program engagement

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By combining in-depth brand content with sets of CRM metrics on the back end, both brands aim to take consumers...

Rain never felt so rewarding through VML Thailand and Lotus’s “Rain Coupons” campaign

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The campaign acknowledges the reality of Thai weather patterns while encouraging people to embrace rather than avoid...

Dentsu APAC elevates Mimi Lu and Richard Reid to lead insight and media strategy functions

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In the newly-created role, Lu will lead the development of insight products across media, creative and CXM practices.

Manoj Bajpayee and Samantha front Prime Video’s emotion-packed new campaign

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The campaign captures this emotional richness, showing that with Prime Video, every kind of funny, thrilling...

Chariot Malaysia picks up Payments Network Malaysia creative account

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Work begins immediately, with the first campaign expected to roll out in Q4 2025.

Simon Lockyer appointed MD of DO. AGENCY

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Lockyer has held senior leadership roles at Cognizant, Edelman, IBM, FCB, Ogilvy and Cathay Pacific.

M&M’s + BBDO China capture the joy of togetherness with breakthrough Douyin activation

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This playful OOTD filter lets users dress up with M&M’S characters, fuelling a wave of user-generated content...

StashAway launches new brand campaign via Omelette Digital in Hong Kong with John Tsang

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The campaign highlights StashAway’s intelligent and cost-effective approach to stress-free investing.

Alex Pineda joins Horizon FCB Dubai in chief creative officer role

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Working for a decade in the Middle East, Pineda has been helping brands in the UAE, Saudi Arabia and the rest...

Cheetos makes a mischievous comeback in Indonesia with new spot from Leo Indonesia

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The film, directed by Kiran Koshy and produced via Think Tank Nusantara, taps into Indonesians’ love for horror movies.

Bestads Best TV of the Week: CANAL+’s ‘R0_B0+’ via BETC Paris

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"We are seeing so much commentary on and about AI. In true Canal Plus fashion, they hit the nail on the head: 'I saw so

Virginia Hyland departs as Havas Media ANZ CEO; James Wright appointed Havas Group CEO ANZ

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Havas has formally announced today that Virginia Hyland, CEO of Havas Media Network Australia New Zealand (ANZ) has...

TU7UH and Seven Sunday Films capture that first-sip moment with new Caffino spot

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“Caffino and Tujuh gave us a tight, smart concept. Our job was to build a beautiful world around it.”

We Are Social rebrands Socialize to strengthen global footprint in the Middle East

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Socialize, founded by CEO Akanksha Goel, was one of the first social media agencies to open its doors in Dubai 15...

Kriti Sanon stars in Magic Moments’ new music video “Ishaara Samajh Le”

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Created in collaboration with VML and produced by Hogarth Films, the music video captures the spontaneity...

Baiju Shah departs Accenture Song to become Global Chief Executive Officer of AKQA

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Most recently, Shah led Accenture Song’s transformation to infuse AI across its creative services, managing a global...

Confidence in every frame: Ulike taps Vantage Pictures for humorous beauty campaign

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Directed by Alexis Odiowei and shot entirely in Ho Chi Minh City, Vietnam, the four-film series fused situational...

Honda’s new safety campaign via Dentsu Thailand turns children’s dreams into a call to action

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The campaign featured young dreams of various children, heartwarmly showcasing them as the professionals the dream...

m25 founders series: Redefining production, Jeorge Agcaoili’s journey to Arcade

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Agcaoili credits his father's love of action films and a passion for films that was passed on to him as a young child.

Pierre Loo named ECD of IPG Health in APAC, expanding creative leadership to Japan

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With two decades of healthcare experience across global markets, which includes nearly 10 years within IPG Health.

Bestads Best of the Week Reviewed by Samira Ansari, Chief Creative Officer, Ogilvy New York

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Type Directors Club’s Carol Wahler Transitions to Executive Director Emeritus; Artist, designer, educator Joe Newton joins as Executive Director

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As part of the succession plan at the Type Directors Club, the organisation has today announced the transition of...

American Tourister launches cricket-inspired Alcove Collection in India via Blak Labs

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In the ad, a cricketer gets ready for the big game with his trusty Alcove. Even the cricket bat fits easily...

Unlisted’s newest signing Mardo reimagines ‘Zombie’ through design, protest + provocation

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Unlisted’s newest signing, Mardo, has released a mesmerising new music video for The Cranberries’ iconic track Zombie...

DDB Singapore and Google Play unites gamers and action Star Joe Taslim in safety campaign

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"We’re harnessing gamers' competitive spirit to build deeper connections with the brand."

LIA extends entry deadline to Wednesday July 23

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Work released, published or broadcast in a commercial environment with client approval beginning 1st July 2024...

Entries open for The One Club’s Global Young Guns 23; reduced-fee early deadline Aug 14

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This year’s program branding by Khyati Trehan, a YG19 winner.

Standard Chartered Hong Kong launches Anti-Fraud Convenience Store to raise scam awareness

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The new initiative is intended to remind members of the public, in an interesting and engaging manner...

McDonald’s India and Ranveer Singh launch limited-edition meal with new flavours

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The spot blends quirk, warmth, and high-octane energy - perfectly capturing Ranveer's signature flair and love flavours.

NYF Advertising Awards and Lightricks LTX Studio Announce 2025 NYFAi Competition Winners

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CYLNDR Studios earns Gold, Clutch takes Silver, and Code and Theory receives Bronze.

Josep Jover’s Creative LIAisons Reflections: “It Marked a Before and After in My Career”

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"My experience at Creatives LIAisons was incredible—it truly marked a before and after in my career."

Wolf BKK and Central The 1 transform shopping logic in ‘Everything Has a Point’ campaign

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The story unfolds in an absurd moment between two sisters, when the older one returns home with a pile of shopping...

CJ WORX Bangkok and JOURNAL redefine fragrance marketing with NFC-enabled wearable tester

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At the center of the campaign was the Magnetic Attraction Tester Wristband, a wearable body oil tester embedded with...

James Bernardo joins The Misfits Camp Manila and RJ Espartinez heads to Jayme HQ as creative director in inclusion-driven moves

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RJ Espartinez, a rising star known for his craft-driven, purpose-filled campaigns, joins Jayme HQ as Creative Director.

Fenesta highlights monsoon woes with funny new spot in ‘Fine. Finer. Fenesta’ campaign

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Created and directed by Titus Upputuru, the film captures a familiar domestic moment with a clever twist.

Flipkart’s G.O.A.T Sale is so good even ‘Amazon People’ are shopping there (sort of)

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The internet’s having a laugh, thanks to a goat spotted outside an unusual address.

KFC and iProspect Hong Kong fuse anime with advertising in ‘Endless Crispy’ Gundam campaign

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To further immerse fans, KFC’s flagship store in Causeway Bay has been transformed into a full Gundam-themed experience.

Cannes Lions launches new global integrity standards following 2025 controversies

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Cannes Lions has announced new global integrity standards and measures in response to growing scrutiny around...

Maybelline New York partners with Posterscope India for CGI-driven Teddy Tint launch

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“This campaign was built on insight-led storytelling that connects emotionally and visually."

Clim signs with Unlisted for Asia representation

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“Clim brings serious craft and an infectious sense of fun to everything he touches,” says EP, Michael Adamo.

Cindy Rose to Succeed Mark Read as CEO of WPP

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Rose has spent the last nine years in senior leadership positions at Microsoft where she is currently Chief Operating...

ONE Asia Creative Awards 2025 call for entries – early bird deadline, June 27

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The regular deadline is July 28, with extended deadline August 25, 2025.

Cathay Pacific launches ‘The Most Fun Per KM²’ inviting travellers to experience Hong Kong

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The campaign adopts a fun and social-led approach to convey the spirit of The Most Fun Per KM2.

LIA names 2025 Integration and Direct Jury

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LIA has announced that Chris Beresford-Hill, Worldwide Chief Creative Officer of BBDO has been named as Jury...

The Sweetshop Asia adds Suzanne Kim to their roster of directors

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Her work makes for an exciting addition to the roster, bold, cinematic, and quietly powerful, with a signature tone...

PTT Blueplus+ and CJ WORX Bangkok launch AI-generated animated film to debut new app

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Additionally, CJ WORX introduced CJ WORX AI Studio, a specialized team dedicated to producing AI-generated...

The Creative Reset: Lessons on Escaping the Seasonal Slump from Cannes Lions 2025

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It happens every year. The energy of January fades, deadlines stack up, pitches blend into one another, and suddenly...

Bestads Best of the Week Reviewed by Jason Xenopoulos, Regional CCO, VML North America

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Toni Ruotanen named Head of Havas Market for Southeast Asia at Havas Media Network

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Based in Bangkok, Ruotanen will be responsible for accelerating the growth and evolution of Havas Market’s commerce...

The One Club for Creativity names Global Jury for Young Guns 23 including 13 from Asia

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The program is open to those ages 30 and under who have been working for at least two years, full-time or freelance.

Bestads Best TV of the Week: Motrio’s ‘The Ranch’ via Buzzman, Paris

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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative director

TBWA\India welcomes Abhishek Chaturvedi as new Executive VP and Branch Head – Gurgaon

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Chaturvedi's last stint was at Edelman India as Head of Strategy & SVP.

Adani Group and Ogilvy India’s new film highlights solar power’s impact on rural India

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The brand proudly launches Story of Suraj, the third film in its acclaimed #HumKarkeDikhateHain series.

Digital Sea redefines wealth with Vantage Credit Card via new DBS Indonesia campaign

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"This philosophy is at the heart of DBS Vantage's 'Have You Ever' campaign—a call to introspection."

Dentsu Philippines and Pocky help gen Z Filipinos express love anonymously through ‘Pocky Sabi’

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Through a face-blocking Instagram filter, users could share anonymous love confessions while remaining hidden...

Ogilvy Network ANZ CEO Sally Kissane steps down

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Ogilvy Network ANZ CEO Sally Kissane has today announced she is stepping down from her role, following a highly...

Health Promotion Board + TBWA\Singapore unveil nationwide anti-vape campaign with a dark twist

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Beyond the campaign’s core message, the campaign film critiques the perils of social and media influence on youths.

Talented and CoinDCX unleash the bulls in Bengaluru in a fusion of fitness and finance

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The run serves as a reminder that the journey with crypto is far from a sprint.

Lee Kum Kee launches new sriracha sauce flavors in the US via Grey Hong Kong campaign

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Lee Kum Kee is heating up the US market with the launch of two bold new Sriracha flavors: Smoky BBQ and Cilantro Lime.

Maanesh Vasudeo joins Social Beat India as Chief Business Officer

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Vasudeo will work closely with the Founders Suneil Chawla and Vikas Chawla to drive business growth and move closer...

WPP’s Global Director of Communications and Corporate Affairs Chris Wade departs

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WPP’s Global Director of Communications and Corporate Affairs Chris Wade has announced his departure after more than...

AI in Education: ASUS explores modern learning in “Another Incredible School Day”

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Byron McKenzie and Vantage Pictures team up for a high-energy education film shot in Saigon, Vietnam.

Sharon Soh joins Assembly as Southeast Asia MD

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Soh's appointment reinforces the agency’s established leadership across Greater China, North Asia, and Southeast Asia.

Sophie Beard’s Creative LIAisons Reflections: “Attending the Creative LIAisons Conference was a seriously, big deal”

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I’m checking into the Wynn Encore in Las Vegas. Imposing. Glossy. Colossal. This isn’t America. This is AMERICA...

Cheil India and Samsung Galaxy S25 Ultra redefine print with mixed reality newspaper ad

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At the heart of this experience is the Galaxy S25 Ultra –built to be a true AI companion, designed to make every...

Juicebox Half Year Download: 10 Tech-Powered Shifts Reshaping Every Brand

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These are not passing trends. They are deep, structural shifts reshaping how brands compete, connect and grow.

Ogilvy veterans Sherman Yeung + Jason Fashade promoted to Co-Managing Directors in Hong Kong

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With 15 and 13 years of dedicated service in Ogilvy respectively, they have been instrumental in shaping Ogilvy...

The Gerety 2025 VIP Diamond BBQ was once again the place to “MEAT” in Cannes

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A new location hosted this year’s Gerety VIP BBQ in Cannes, to celebrate the shortlist with past and present jury...

Klook and TSLA launch “Joy Dispenser” activation to inspire self-discovery through travel

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Making its first stop in Singapore at Mandai Wildlife Reserve’s newest park, Rainforest Wild ASIA, the Joy Dispenser...

LIA announces the 2025 Creativity in B2B and Transformative Business Impact jury

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Gavin Chimes, Chief Creative Officer of Howatson+Company, Sydney, will lead this jury.

Indonesia, Singapore, Malaysia, Vietnam + Hong Kong among the 2025 New Blood Awards winners

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Indonesia's Elva Gracia, Maverick lee, Lestat Kane and Allya Malaikha from Binus University have picked up a White...

JBL launches ‘First Doesn’t Follow’ campaign to celebrate trailblazers and original thinkers

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Envisioned as a high-energy, digital-first campaign created by Havas Creative India and Havas Media India as...

Hakuhodo International Indonesia strengthens core with new leadership appointments

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This leadership transition marks the beginning of a strategic transformation aimed at aligning the organization...

Campaign Brief Asia and ONE Asia “Young Guns Spotlight”: Darius Ou

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The series this month features an interview with Darius Ou (YG21), an art director and graphic designer.

Award-winning strategy leader Leif Stromnes to depart DDB Group Australia after 25 years

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DDB Group Australia’s long-serving Managing Director of Strategy and Innovation, Leif Stromnes, is set to depart the...

CelcomDigi, Media Prima + OMD Malaysia launch cyber scam awareness series on TV3’s 999

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Kisah Benar: Scam Siber will air over 13 episodes from 1 July to 23 September 2025, every Tuesday at 9.00 p.m.

Google launches YouTube creator series in Southeast Asia to showcase ad solutions

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The Carrot Collective and VIRTUE Asia have teamed up with Aunty M, who brings humour to Google’s...

AKQA APAC CEO Brian Vella departs as agency shifts to local leadership model

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AKQA Asia Pacific CEO Brian Vella has announced his departure from the company, marking the end of a 24-year journey...

OCBC tells stories of collective aspirations in 2025 campaign via GOVT Singapore

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The four films were shot separately in Singapore, Malaysia, Indonesia and Hong Kong, capturing the journey of each...

Leo Hong Kong and Cathay Cargo create a flying ark for the world’s most adorable passengers

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The campaign reimagines a modern-day “ark” to showcase the spectacular diversity of animals that can travel...

The One Club Opens Global Nominations for 2026 Creative Hall of Fame – Due by September 30

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The One Club for Creativity has opened the global call for nominations for the 2026 edition of its prestigious...