Archive

Adfest marks 30 years with new lotus-inspired logo designed by Santosh Padhi via Into Creative

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adfest has unveiled a new logo designed by renowned creative leader Santosh Padhi aka 'Paddy' and his agency...

Stephen de Wolf’s LIA Diary #1: Setting the agenda for the inaugural Sports category

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"48 hours in Vegas and, while I’ve only walked to and from my hotel room to the jury room, I’ve seen some weird and..."

Susan Credle named LIA’s 2026 Legend for her enduring creative contribution to the industry

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"Susan has been honored with every prestigious award in the industry. In our book, there can never be too much Susan."

McCann India gives Flipkart’s Big Billion Days a dose of luck and speed to new campaign

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The first film, 'Luck By Naam,' turns every Indian's name into a chance to get lucky, featuring celebrity...

IMPACT BBDO, Dubai wins inaugural Democracy And Human Rights Grand LIA

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The campaign was also awarded two Gold and a Silver Statue.

FINCH wins Silver for 36 Months in LIA’s inaugural Democracy and Human Rights category

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FINCH has won Silver at the 2026 London International Awards for '36 Months' in LIA's new Democracy and Human Rights...

Interio by Godrej puts steel kitchens to the test in new TBWA\Lintas India film

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The film brings alive the dual appeal of Interio’s steel kitchens: stylish enough to draw everyone in and strong...

Ghadi launches new campaign featuring Madhuri Dixit to showcase upgraded detergent

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Featuring Bollywood megastar Madhuri Dixit as the brand ambassador, the campaign brings to life Ghadi’s commitment...

Clevo and Publicis Indonesia turn Roblox’s pay-to-win economy into real-world support for Indonesian farmers

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The game supports CLEVO's purpose, 'Unlocking Play Today for Tomorrow's Greatness'.

ONE Asia set to bring 42 judges from across APAC to Kuala Lumpur from 17-19 October for judging

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ONE Asia 2026 finalists will be announced on 9 November, and winners announced on 24 November.

LIA Music & Sound: McCann India, INNOCEAN Seoul and TBWA\China win Silver Statues

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McCann India took Silver for Johnson’s Baby’s ‘Project Golden Minute’, while INNOCEAN, Seoul won Silver for...

Asia picks up Gold, 3 Silver and 5 Bronze at LIA 2026 in Creative Strategy

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Cheil Korea was the top performer from the region, winning Gold and Silver for Albamon 'Job Stay'.

Leilani Horthy Banks’ Creative LIAisons Diary #1: Fear and loathing (and learning) in Las Vegas

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It's 11 minutes to midnight midnight, I'm 38 hours into my first ever trip to Las Vegas, and my suitcase looks like...

Leo Hong Kong kicks off LIA strongly scoring two Gold Statues for ‘Back to Kai Tak’

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Check out the full coverage of the Ambient & Activation, Billboard, Print and Poster categories here.

Bestads Best of the Week Reviewed by Harsh Kapadia, Head of Enterprise Creative, Code & Theory, New York

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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...

IKEA Singapore makes space for what we love in emotional new film ‘Goldie’

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The film follows a girl and her soft toy dog, Goldie, from childhood to adulthood. Once her constant companion...

Creative LIAisons step into the jury room for Publicis Groupe’s ‘You’re On The Jury’ workshop

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Hosted by Marco Venturelli, the session gave participants the chance to view the work and vote on how they would...

Chris Kyme’s Postcard from Hong Kong: An off the wall idea

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"Just recently I met and had a chat with a nice gent in Hong Kong, Jason Dembski, who is Co-founder of HKwalls."

LIA’s Creative LIAisons commences in Las Vegas

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With theatrical sound effects, wicked humor and stories that grew more horrifying by the minute, Alexandra Taylor...

CB Asia Live at LIA: Can creativity change laws, move governments, and protect human rights?

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Rob Galluzzo of FINCH breaks down 36 Months, the campaign that helped raise the minimum age for social media in Australi

Stayfree’s latest #BetaStayfreeLeAana film puts boys at the centre of breaking period taboos

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The film opens with a familiar scene from an Indian neighbourhood, a lively game of gully cricket interrupted when...

McCann India turns Piyush Mishra’s ‘Maine Pyar Kiya’ regret into Flipkart’s iPhone BBD campaign

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The film sees Piyush Mishra talking about the one decision he still regrets: saying no to ‘Maine Pyar Kiya.’

Talented explores miscarriage, grief and the language of care in independent short film

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For writer Binaifer Dulani, the film was an attempt to bring a conversation that is usually exchanged in whispers...

LEO Singapore uses AI to unlock new possibilities for Standard Chartered’s F1 storytelling

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Rather than being limited to the viewpoints available through a traditional shoot, the team used AI to imagine new...

Ant Melder’s LIA Diary #1: Sharon Stone, Ali Wong and the battle for 10 seconds of attention

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"The dry heat, bright lights, constantly flashing slot machines, background thrum of the casino, slightly unnerving...

LIA 2026 judging kicks off in Las Vegas with new categories and 128 Creative LIAisons on the way

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Judging for the 2026 London International Awards is officially underway in Las Vegas. Some of the industry's sharpest...

Sapporo celebrates 150 years with manga-inspired Japanese tachinomi pop-up in Hong Kong

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At the heart of the pop-up is a circular timber pavilion inspired by a Japanese tachinomi standing bar, with warm...

Campaign Brief Video: Interview with Barbara Levy, President and Founder of LIA, at start of awards judging + Creative LIAisons in Las Vegas

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Barbara Levy, President of the LIA Award explains how LIA holds a unique place amongst the world's top advertising award

Space villains strike back in Telstra’s new network security campaign with Steve Buscemi via Bear Meets Eagle On Fire with +61

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Campaign highlights the security of Telstra's network, which blocks millions of scam calls and texts every month.

Bestads Best TV of the Week: Whoscall’s ‘We’re Begging You’ via Sour Bangkok

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Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a

Reliance Foundation puts opportunity before victory in new TBWA\Lintas India campaign

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The campaign brings alive the thought that belief often comes after success, but opportunity has to come before it.

Flipkart puts Gen Z to the test with McCann India’s ‘Are You Really Gen Z?’

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The film shows a series of everyday situations where people and businesses awkwardly force Gen Z slang into places...

The Body Shop India brings jasmine to life for Diwali with ‘Spark Your Inner Radiance’

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The three films explore different expressions of Jasmine and radiance. The first celebrates the joy of discovering...

Singapore puts ambition at the heart of new ‘When You’re Ready’ brand platform

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The new brand identity was designed by global brand practice Anak to reflect Singapore’s confidence, achievements...

STING and THE SHOUT GROUP bring F1’s electrifying energy to Malaysia and Singapore

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The campaign GET. SET. STINGGG showcases the brand’s role in turning the electrifying feelings of F1® into something...

Prose on Pixels launches Malaysia studio to scale creative across Asia Pacific

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The capability will be led by Jacqueline Chin, Business Unit Director, Prose on Pixels who will report to Joris Knetsch.

The Art of the Strategic Pivot: Linda Lim’s journey from disruption to AI-hybrid filmmaking

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"When we relocated to Bangkok, we had no network, no referrals, and no clients. We spent months chasing buzzwords..."

Flipkart and Talented India take Big Billion Days on the road with Kolkata’s BBD Bagh

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The film is centred on a Kolkata bus conductor and his longstanding association with the BBD Bagh route.

inDrive brings the Philippines’ Tita to life in a campaign about ridiculous ride prices

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The campaign uses distinctly Filipino humour to bring inDrive's product proposition to life: passengers have more...

McDonald’s Indonesia and Leo Indonesia serve up local heritage with Ini Rasa Kita

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The two films follow Chef Firhan and Yulita on a culinary journey to Medan and Bali, where they dive into the stories...

VANDAL Australia and Arcade Manila lead Asia-Pacific production companies in Campaign Brief’s The Work 2026: Factory01, Suneta House and Directors Think Tank make up the Top 5

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Australia’s Vandal has topped the production company rankings in Campaign Brief’s The Work 2026 with 37 Acceptances...

WPP launches flagship production hub in East London

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WPP has officially opens Devon's Point, a new, flagship production facility in East London. Spanning 34,000 sq ft across

Škoda Auto India and BBH channel a generation’s restless energy into ‘For the Restless’

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The film opens with the rhythmic tapping of a foot, building a sense of anticipation and impatience, before...

Adani Realty and 22feet India celebrate the journey of Bappa’s homecoming

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The journey of welcoming Bappa home begins long before Ganesh Chaturthi. It starts with ‘Shadu Mati,’ the clay...

The Secret Little Agency creates Singapore’s Zero Parlour for Climate Week NYC

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Designed in collaboration with installation artist Sebastian Kite and Morgenstern’s Finest Ice Cream, the parlour...

Nestlé appoints WPP to lead end-to-end content operations across Greater China

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This initiative marks Nestlé's first truly integrated end-to-end content operating model globally.

BLKJ Havas dominates Effie Singapore Awards 2026 with Grand Prix and five Gold: BBH, TBWA and Grab Creative Studio also perform strongly

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BLKJ Havas Singapore has been awarded the inaugural Effie Singapore Grand Prix for ‘Brewlander AI Irresponsibly’.

Bestads Best of the Week Reviewed by Claudi Potter, Executive CD, Joe Public, London

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Sour Bangkok's whoscall 'We're Begging You' film has been selected as the Film Best of the Week.

The Secret Little Agency turns Singapore into a world of colour for DBS Chromo Card launch

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Launched on 5 September, Chromo is the first credit card in Singapore that is designed to automatically adapt...

VIRTUE Asia bolsters strategy team with Cherish Lee appointment and Marie Lee promotion

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Cherish Lee returns to Singapore after 13 years in the US working with Wieden+Kennedy, Droga5 and Anomaly.

Whoscall and Sour Bangkok turn the victims of missed calls into an anti-scam campaign

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Whoscall flipped the familiar anti-scam narrative. Instead of dramatizing another scammer trying to get through...

De’Longhi enlists Brad Pitt and 16 dogs for new Spike Jonze-directed campaign via LOLA Madrid

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De'Longhi brings together Brad Pitt and Spike Jonze to celebrate coffee rituals in latest global campaign.

Mounir Harfouche named CEO of McCann MENA as FP7 McCann and MullenLowe come together

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“We have an opportunity to grow McCann MENA as an agency that draws strength from remarkable creative cultures."

The Purpose Group Vietnam turns La Vie Light into a wearable symbol of healthy living

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The Purpose Group's answer was the Light Strap - a wearable accessory created exclusively for La Vie Light.

TBWA takes out Network of the Year in Campaign Brief’s The Work 2026 with VML #2 + HAKUHODO #3

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The network’s result was led by TBWA\Lintas India with 27 Acceptances and TBWA\SMP Philippines with 24...

Wolf BKK Turns Billboards Into Direct Messages With MJ Master Journey’s ‘One Eyeball Billboard’

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The billboards were designed to travel beyond the street. By calling decision-makers out by name, they became...

Apple and ROSÉ launch new music video shot entirely on newly announced iPhone 18 Pro

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“new trick” is ROSÉ’s first solo release since 2024 and arrives ahead of her highly anticipated sophomore album.

Omnicom Advertising and Snapchat launch global study into how Next Gen uses humour

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According to the India findings of the report, 87% of Next Gen says humour is how their generation talks about...

KFC RUN 2026 turns brand love into social impact, raising THB 7.6 million for KFC Bucket Search

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Across the day, KFC Bucket Search was naturally woven into the experience through activities, reward exchanges, and...

Omnicom Advertising India dominates The Work 2026 with McCann taking out APAC Agency of the Year title and TBWA\Lintas #2 in India

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McCann’s result was driven by work for brands including Stayfree, Dettol, McDonald’s India and Flipkart, among others...

Bestads Best TV of the Week: AXA ‘Improbable Risks’ via Publicis Conceil, Paris

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Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed...

Instamedia Labs and Blak Labs launch integrated offering to help brands get crawled by AI

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The launch is supported by a new campaign, ‘If AI can’t crawl you, it can’t recommend you’, featuring people crawling...

TBWA\Lintas brings Hershey’s new ‘Life Is Hard, Par Hershey’s Hai Na Yaar’ platform to India

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The film follows a protagonist through a chaotic day that gets hilariously worse with every passing moment.

NESCAFÉ Indonesia stops following youth culture and starts moving with it via Leo Indonesia

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Through PR, digital and social conversation, fans were invited to request dance challenges for the group – each with...

Mercedes-Benz celebrates 140 years with BBDO India’s distinctly Indian homecoming

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In Mumbai, Karan Johar and Kiara Advani joined Bertha’s journey, each bringing their own perspective to the city.

Publicis Groupe Hong Kong strengthens strategy leadership with Siddhant Lahiri appointment

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Lahiri joins the agency from his previous role as Head of Strategy at Forsman & Bodenfors Singapore.

McCann India named Asia-Pacific Agency of the Year in Campaign Brief’s The Work 2026: GIGIL Philippines, Wolf BKK, VML Thailand, The Nine Shanghai + BBDO Bangkok round out the top six

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McCann India has risen from equal #7 to become the #1 ranked agency in Asia-Pacific in this year’s Campaign Brief's The

THE WORK 2026 ASIA HOT LIST #1: McCann India

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The agency’s top-performing campaigns were Indian Railways’ ‘Lucky Yatra’ and Uber Moto’s ‘When Uber Moto Passed the...

THE WORK 2026 ASIA HOT LIST #2: GIGIL Philippines

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Last year’s overall Campaign Brief The Work Agency of the Year, GIGIL Philippines, has impressed again.

THE WORK 2026 ASIA HOT LIST #3: Wolf BKK

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As in 2025, Wolf BKK had a number of outstanding campaigns for KFC Thailand, including ‘The Kaprao Criminals’.

THE WORK 2026 ASIA HOT LIST #4: VML Thailand

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Top-performing work includes Tra Mongkut Fertilizer’s 'Soil Stay', Shield Insurance’s 'After Shit Happened Service'.

F5 Shanghai creates global brand film for Midea’s ‘Simply Ideal’ philosophy

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The film showcases Midea’s latest innovations through a story designed to demonstrate how its technology can fit...

Hanwha Vision puts its AI vision solutions to the ultimate test in ‘Now You See’

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The entire commercial production was engineered to prove how Hanwha Vision’s AI vision solutions can help run a safe...

Havas Malaysia appointed social and KOL agency for Nongfu Spring’s Malaysia launch

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Havas Malaysia will lead the overall social strategy and launch of Nongfu Spring’s presence across key platforms...

The Busker Irish Whiskey launches ‘Triple Sessions’ in Japan via Curious Nation

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Australian and New Zealand brand activation agency Curious Nation has partnered with The Busker Irish Whiskey to...

Chaindrite sends the whole termite family packing in new campaign via Spa-Hakuhodo

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Their filthy, destructive nature has even inspired a uniquely Thai insult: “San-dan Pluak” - literally, “termite...

Spikes Asia evolves into LIONS Asia, with new festival and Asia Lions Awards launching in 2027

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The new LIONS Asia Festival will take place in its original month of September rather than the previous March timing.

THE WORK 2026 ASIA HOT LIST #5: The Nine Shanghai

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With 32 Acceptances, The Nine Shanghai ranks #5 in Asia and #5 overall in APAC.

Bad luck meets Big Billion Days as Flipkart launches new campaign with Leo India

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The new campaign builds on last year’s ‘Yahan Kuch Bhi Ho Sakta Hai’, taking the idea further with a new twist on...

THE WORK 2026 ASIA HOT LIST #6: BBDO Bangkok

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BBDO Bangkok has improved on its Asia overall ranking of #10 last year, moving up to #6 in The Work 2026.

THE WORK 2026 ASIA HOT LIST #7: TBWA\Lintas India

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Top work included ALKEM 'DawAI Reader', Steadfast's 'Don't Look Up' + 'Dirty Money', Hersheys Kisses...

Arcade’s Marius Talampas wins inaugural Advertising Film Director of the Year at Kidlat

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His top work included Philippine Airlines 'Safetynovela', Stresstabs 'Gone Girl' and Grab 'Asenso Series'.

25 years later, Pulsar’s iconic nurses return in new Ogilvy India spot for the all-new Pulsar 150

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The sequel retains the energy and tempo of the original while bringing the story into the present.

THE WORK 2026 ASIA HOT LIST #8: SOUR Bangkok

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SOUR Bangkok is a consistent high creative performer in CB's The Work, ranking at #15 last year and #11 overall in 2024.

The Quiet Signal: Why some of the strongest brands are stepping back from their own branding

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By Shiva Bhavani, Founder & Director, Wing Communications.

Chitato and TREASURE move beyond K-pop hype to inspire Gen Z to ‘Make The Wave You Lite’

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Rather than using TREASURE simply as a celebrity endorsement, Chitato saw an opportunity to connect the group’s...

Bestads Best of the Week Reviewed by Hermeti Balarin, Joint-CCO, Wieden + Kennedy, London

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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...

Havas Play taps gaming ad platform iion for new playable advertising offering across ANZ + APAC

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The partnership will see iion become Havas Play’s exclusive technology partner and platform for playable and mini-game b

Tilt appointed to lead brand strategy and social for new skincare brand SKiNEED

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SKiNEED officially launches in Singapore in Oct 2026, with further details to follow closer to launch.

THE WORK 2026 ASIA HOT LIST EQUAL #9: Flash Bomber Bangkok

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Flash Bomber Bangkok has ranked equal #9, moving into Campaign Brief Asia's The Work Top 10 for the first time...