Archive

Cadbury 5 Star and Cricket Scotland Celebrate World Cup Qualification With ‘Do Nothing’

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Cricket Scotland marked their arrival with a social media post of players enjoying 5 Star bars, cheekily captioning...

Four in a row for Ogilvy as Asia’s Creative Network of the Year in 2025 Campaign Brief Asia Creative Rankings: Dentsu and TBWA move up to rank #2 and #3, followed by Leo #4 and VML #5

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Not only has Ogilvy retained its #1 Network ranking in 2025, but it has significantly extended its lead...

Asian Paints and Kinnect brings cricket to life with new musical anthem across India

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This high-energy, peppy anthem is designed to be felt as much as heard. Catchy, uplifting and charged with pride...

Edelman wins Singapore Tourism Board public relations mandate

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The mandate is effective immediately and in place for two years and two months, with the option to extend for...

Maybank partners with Alchemy79 and Directors Think Tank for Chinese New Year campaign

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“By capturing the Lou Sang scene in ultra slow motion, we allowed viewers to pause and reflect."

TNB’s Chinese New Year film “Roaring Blessings” encourages empathy over first impressions

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As the story unfolds, Ming begins to uncover the deeper truth behind Kenny’s perseverance.

KFC Thailand flips Chinese New Year traditions with crispy, collectible Whole Fried Chicken

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The event also featured a giant Whole Fried Chicken Bucket installation, inspired by the exclusive menu.

Hero MotoCorp + FCB Interface create futuristic Glamour X campaign with robotic love story

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The film is set in a world where a robot is drawn to Glamour X’s beautiful design and advanced features.

Taco Bell Korea partners with GUT Asia to launch “Love at First Tilt” Valentine’s campaign

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The brand offers Gen Z a way to participate without pressure, performance, or couple-centric norms.

Dentsu Creative Isobar says brands must now behave like creators with ‘New-Age Social’

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At the core of this shift is a structural reset within Dentsu Creative Isobar’s social teams.

Ogilvy Singapore named 2025 Asia Creative Agency of the Year after ranking No.1 overall in the Campaign Brief Asia Creative Rankings: Dentsu Inc rank #2, TBWA Hakuhodo #3, Ogilvy India #4

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Ogilvy Singapore rockets to No.1 in Asia - It is a remarkable rise from No.17 last year and No.43 the year before.

VML Thailand turns sauce sachet into cultural solution for Lotus’s this Chinese New Year

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The new packets are die-cut in the shape of a majestic, golden-crowned rooster head.

Sri Lanka back in the Campaign Brief Asia Creative Rankings as Phoenix Ogilvy tops National table

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Phoenix Ogilvy Sri Lanka leads the charge, ranking as the country’s #1 most-awarded agency after a standout year...

Leo India creates tongue-in-cheek film for Flipkart’s unlikely T20 World Cup sponsorship

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The idea spotlights the fact that at global sporting events like the T20 World Cup, every team in a group plays the...

Toyota Mobility Foundation and Honda promote traffic safety in Thailand through cultural insight with “KUB-DEE-DAI-DEE”

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The visual identity, developed in collaboration with emerging Thai artist Sarawut Pannoo, blends contemporary design...

PTT Lubricants puts family at the center of new brand campaign via Yell Bangkok

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Told in a mockumentary style, the film feels natural, honest, and relatable.

Frido new campaign turns Valentine’s Day into a conversation on body pain

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While people are hyper-aware of warning signs in relationships, they often normalise physical discomfort.

IKEA Singapore and TSLA turn blockbuster promo posters into cheeky Valentine’s campaign

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The social campaign features spoofs of the film's promo posters, turning images of a tortured romance into...

NYF Advertising Awards names eight leaders as 2026 Specialty Jury Chairs

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NYF and the 4A's expand in-person judging program with specialty executive juries.

The Type Directors Club launches 2026 call for applications for three global scholarships

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The Type Directors Club, the world's leading typography organisation, has opened the call for applications for its three

Ogilvy Singapore returns to #1 in the Campaign Brief Asia Singapore Creative Rankings after record-breaking awards year: VML, MullenLowe, BLKJ Havas make up Singapore’s top 4

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Ogilvy Singapore's run of success was built on an extraordinary awards haul led by its work for Vaseline...

Dentsu Inc Tokyo named Creative Agency of the Year in Campaign Brief Asia’s 2025 Japan Creative Rankings: Runner-up is TBWA Hakuhodo Tokyo

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Dentsu Inc Tokyo has again held #1 with TBWA\Hakuhodo at #2 and Dentsu Digital #3...

This Valentine’s, Hershey’s makes public affection sweet and simple

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On-ground, Hershey partnered with Zepto at the Zepto Valentine Prom Party, featuring a ‘Kisses Booth’ that encouraged...

Campaign Brief Asia’s Bangladesh Creative Rankings sees Asiatic hold #1: Mohammad Akrum Hossain and Md. Abdullah Al Rana top creatives

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New agency POP5 Bangladesh has entered the Creative Rankings for the first time this year...

VML Malaysia helps Lotus’s turn trolley returns into shopper rewards with Drop Cart Draw

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The initiative connects a small but critical customer experience moment in the car park which translates to in-store...

Worxphere and Cheil Seoul launch JOBSTAY Project to bring youth back to Korea’s regions

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All participants of the JOBSTAY Project responded that they would consider moving to and working in regional areas...

Sour Bangkok uses censorship to ignite national conversation for Girl from Nowhere The Reset

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The campaign features six provocative “school news” headlines, each with the school name deliberately censored.

Brandsutra 2.0: When Brands Start Breathing

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Brandsutra 2.0 is not just another book for me - it is deeply personal, writes Kanishka Dasgupta, Creative...

APAC Effie Awards concludes 2026 Roadshow at Publicis Groupe in Ho Chi Minh City

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Highlights at this event included the Effectiveness Showcase, which spotlighted cases that were amongst the biggest...

FCB SHOUT connects sun care and sweet indulgence in ‘Joyful Bites & Sunny Delights’

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A unique cross-category collaboration between Japanese skincare brand Bioré by Kao Malaysia and beloved dessert icon...

KFC Arabia’s Korean BBQ Twister launch goes off script with Wonho Chung at the helm

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The brand partnered with Wonho Chung, the world's 'only' Arabic-speaking Korean comedian, to introduce Korean flavors...

MSD and Dentsu Creative Vietnam positions HPV prevention as part of Tết traditions

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At the heart of the campaign was a 36-second thematic TVC featuring brand ambassador Khoai Lang Thang.

Jasprit Bumrah shows his fun side in Sunfeast YiPPee! Magic Masala film via Ogilvy India

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The Magic Masala campaign sees Bumrah letting his guard down as he digs into a bowl of YiPPee! noodles.

Bestads Best TV / Film of the Week: Pringles ‘Pringleleo’ via BBDO New York

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The spot was selected by this week's guest judge Alex Collares, Associate Creative Director at VML, New York.

Wolf BKK surges to #1 in Thailand in the 2025 Campaign Brief Asia Creative Rankings, with Ogilvy #2, VML #3, BBDO #4 and Leo at #5

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This year, Wolf BKK has climbed all the way to the top, ranking #1 as Thailand’s most awarded creative agency.

Havas Malaysia unveils Proton e.MAS 7 PHEV with integrated “Journey That Electrifies” campaign

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To move audiences from awareness to action, the Open-for-Booking launch featured a 25-hour live-streamed journey...

Cheil South West Asia names Sungkyoon Kim as President and Chief Executive Officer

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Prior to joining Cheil SWA, he was Head of Digital Platform Business, overseeing Samsung.com and also led the DnA...

Innocean tops Campaign Brief Asia’s Indonesia Creative Rankings with VML moving up to #2

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All of Innocean Indonesia’s Creative Rankings points came from work recognised in 2024...

Zurich Malaysia and Ensemble explore “The Two Sides of Festivity” this Chinese New Year

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Through the story of a couple celebrating CNY amid grief, the film captures emotions that are often felt but rarely...

GIGIL wrings out billboards to convince Filipinos to get a Skyro Appliance Loan

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In the Philippines, billboards are made of tarpaulin. Skyro used this as a medium to show what Filipinos no longer...

Bestads Best of the Week Reviewed by Alex Collares, Associate CD, VML New York

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Wolf BKK's latest KFC Thailand spot "The Kaprao Criminals" has been selected as runner up in the TV category.

APAC Tambuli Awards opens entries for 2026: Early bird deadline – March 9th

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Organized by the University of Asia and the Pacific (UA&P) School of Media & Marketing, the final deadline is April 13.

Innocean stars at #1 in Campaign Brief Asia’s Korea Creative Rankings: Doyu Yang, Eun-Ha Oh and Nari Moon head individual creatives chart

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The agency now sits as the clear #1 most awarded agency in Korea, unseating Cheil, which had held the top spot for...

Leo Vietnam named Creative Agency of the Year in Campaign Brief Asia’s Vietnam Creative Rankings

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Leo Vietnam has overtaken the perenial #1 ranked Dentsu Redder to rise to the top spot in the 2025 Creative Rankings.

Škoda and Happiness Saigon encourage Vietnamese drivers to embrace life on the road

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The campaign also includes OOH executions featuring Škoda’s Kodiaq, Karoq, Kushaq, and Slavia models.

Australian Pork teams up with Audra Morrice for CNY creator-led content series

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Partnering with Audra Morrice, judge of MasterChef Singapore and celebrated author, Australian Pork explores what...

A fake newspaper to end fake news with ‘Misleading Times’ sent to MPs to expose absurdity of UK election rules allowing fake newspapers

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UK-based Reform Political Advertising (RPA), in conjunction with Clemenger BBDO Australia, has launched a provocative...

WPP to fold Ogilvy, VML and AKQA into single creative banner

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WPP is preparing to bring its three main creative advertising agencies under a single umbrella in a major strategic...

Australia’s Transport Accident Commission launches ‘Crossroads’ work via Clemenger BBDO

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The Transport Accident Commission (TAC) recently launched a striking new campaign ‘Crossroads’, warning motorists...

AIA’s new BBH Singapore campaign asks Asia to rethink what it means to be healthy

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The campaign follows the stories of three individuals, each experiencing a moment that inspires them to think again...

Directors Think Tank and Grey Malaysia bring SUNQUICK’s cheerful brand to life in new spot

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Chevie said: “Very thankful to Grey Worldwide for the opportunity and trust on this project. Truly a meaningful..."

The m25 Global Creative Series: Jody Xiong’s creative journey and the challenges of China’s ever changing advertising landscape

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The Chinese market no longer offers easy growth opportunities, but it provides unparalleled deep value and growth...

DP World + Ogilvy India draw parallels between cricket and logistics in latest campaign

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The film was created by Ogilvy India, directed by Faraz Ali and produced by Crazy Owl Films.

mPokket marks 10 years with ‘Why Can’t Life Be a Perfect Ten’ brand film

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The film brings together a series of familiar situations faced by young people as they juggle responsibilities...

ACPL Exports unveils TrueSilver with ‘Stay True to Yourself’ campaign

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The Stay True to Yourself campaign will roll out across digital-first touchpoints, with a strong presence on social...

Ogilvy rises up to take out Agency of the Year in Campaign Brief Asia’s 2025 India Creative Rankings: McCann moves up to #2, Leo ranks #3

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After two consecutive years in the #2 position, Ogilvy India has climbed to #1 with 2,890 Creative Ranking points...

Leo Taiwan retains #1 spot in Campaign Brief Asia’s Taiwan Creative Rankings: Ogilvy, Dentsu Creative, VML and ROCK YU make up the top 5

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The 2025 Taiwan Creative Rankings has stability at the top: the top four most awarded agencies remain unchanged...

Cadbury 5 Star ‘Ends the War’ on Valentine’s Day with twist-filled Ogilvy India campaign

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The brand surprised audiences by announcing it is ‘ending the war’ on Valentine’s Day and undoing the impact of its...

Alibaba Cloud launches AI-powered Olympic campaign ‘Your Epic Vibe’ with Ogilvy Shanghai

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Ultimately, the video 'Your Epic Vibe', compiled from 100 selected works, premiered grandly across global channels.

Following international expansion, Heckler releases global reel

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With talent and infrastructure across five key markets, Heckler is now equipped to support brands, agencies...

ADFEST names five emerging female directors for this year’s Fabulous Five New Directors

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The films will also be automatically entered for consideration at the Academy Award® and BAFTA qualifying 2026 LA...

TREYNA MARC wins six Anvil Awards

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Galderma Cetaphil SkinLabs won a Gold Anvil for Influencer Marketing, bridging the gap between the rigorous science...

C2 Comms and electriclime° bring UAE National Orchestra’s vision to life on screen

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The new film invites audiences to feel the symphony from a completely new perspective.

Fortuna Indonesia and Hope for Strays launch Pawtective Siren to protect stray dogs

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500 devices were fitted on stray dogs across Jakarta, protecting them from abusers and sounding the alarm for stray...

Cipla launches nationwide ‘Win Over Weight’ campaign to tackle obesity stigma

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"Through this campaign, we aim to shift the conversation from stigma to science, placing real-life health outcomes..."

Leo Kuala Lumpur goes back to back as #1 in Malaysia in the Campaign Brief Asia Creative Rankings: Ogilvy and Havas retain #2 and #3

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With 1,225 Creative Ranking points Leo has a substantial lead over Ogilvy Malaysia - at #2 with 560 Creative Ranking...

The Nine Shanghai goes back to back on top of China’s Campaign Brief Asia Creative Rankings: Ogilvy Shanghai move up to 2nd

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Ogilvy was the biggest improver, climbing from #7 and #13 in the previous two rankings to #2, with 1,455 points.

JOURNAL launches Heart Sticker Tester with CJ WORX Thailand for Valentine’s Day

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Designed in three colors an messages representing three scents and three chapters of love: First Love, Forbidden...

Flipkart and Talented launch ‘Choreplay’ celebrating domestic gestures this Valentine’s

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This modern romance campaign turns a behavioural science insight into a tangible e-commerce experience.

NYF Advertising Awards and Paul Marobella launch 2026 season of ‘State of the Biz’ podcast

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New York Festivals Advertising Awards and Global Head of WPP Studio X Paul Marobella have launched the 2026 season of...

Art Directors Club announces the jury for the new ADC AI Visual Design Dreamina AI category

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Part of the ADC 105th Annual Awards, free to enter; winners receive ADC Cubes and cash prizes totaling $30,000.

GIGIL Manila tops Campaign Brief Asia’s Philippines Creative Rankings for third year running: MullenLowe TREYNA #2 and TBWA\SMP #3

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GIGIL amassed a total of 2,545 points over the past two years, cementing its position as the country’s clear #1

Cheil Hong Kong and Paul Chan’s dominant run at the top of the Campaign Brief Asia Hong Kong Creative Rankings continues: Publicis rises to #2

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This year Publicis Worldwide Hong Kong rose up to the #2 ranking, while TBWA\Hong Kong is #3.

TBWA Shanghai creates Adidas CNY film celebrating China’s rising football stars

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The film pays homage to the heart and dedication of China’s youth footballers and reflects the shared spirit of...

“Burst of Luck” kicks off gov.sg 2026 Festive Film series created by DSTNCT Singapore

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The film follows comedy stalwarts Koh Chieng Mun, Xixi Lim, Jo Tan, and Norbin Ngoh as a family navigating their...

AWARD School 2026 applications now open

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Applications are now open for AWARD School 2026, with the 12-week part-time program set to run from March to July.

McDonald’s recognised for creative excellence across APAC at Spikes Asia

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In 2025, McDonald’s Japan’s ‘No Smiles' emerged as a standout campaign at Spikes Asia, winning four Spikes Awards.

Dentsu Creative Malaysia celebrates generational love in Marrybrown CNY film

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The two-minute hero film follows the evolving relationship between a grandmother and her granddaughter over the years.

MSIG Insurance selects Tilt for digital creative retainer in Singapore

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Tilt will lead the creative direction for MSIG’s year-long marketing campaigns, developing digital assets.

Publicis Groupe introduces AI workplace coach as part of global Working With Cancer expansion

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Since launching three years ago, Working With Cancer has grown into a global movement of more than 5,000 companies...

Meta launches third edition of Scam Se Bacho campaign to fight online fraud

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Highlighting some of the most prevalent scams types including fake job offers demanding upfront fees, digital arrest...

KFC Thailand locks the “Wrong” Kaprao up in humorous new campaign via Wolf BKK

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The message was simple for every Kaprao shop: just be honest about what kind of Kaprao you are, then let people choose.

Bestads Best TV / Film of the Week: Absolut Vodka’s ‘Tabasco’ via Wieden+Kennedy, London

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This film was selected by this week's guest judge Noel Bunting, Chief Creative Officer at Publicis London.

Nissan Middle East and TBWA\RAAD unveils Dar Patrol CGI across OOH and social

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Nissan and TBWA\RAAD created a hyper-realistic CGI moment using a raw, phone-captured POV.

Asia’s most awarded agencies and creatives revealed: The 2025 Campaign Brief Asia Creative Rankings roll out from tomorrow

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The individual creative rankings feature a record 2,885 award-winning copywriters, art directors and creative directors

McCann Singapore reimagines Ramadan for BlueBand with “Night of Power” campaign

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The campaign’s national film follows young Putri, who channels her energy from meals made with BlueBand to fill her...

KRAFTON and Leo India launches BGMI Career Mode to translate gameplay into career skills

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“Gaming has always been seen as an escape from real life. We wanted to flip that narrative."

MAD STARS 2026 opens for entries

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Entries for MAD STARS 2026 are open worldwide until June 15 and may be submitted via the official website.

Louvre Abu Dhabi and Publicis make art unmissable with cultural wayfinding campaign

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Louvre Abu Dhabi transformed its iconic artworks into a series of striking; bespoke street signs placed across the UAE.

Top brand-side leaders announced for the 2026 One Show Creative Marketer jury

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The One Club for Creativity has announced the group of top brand-side professionals who will serve on the jury for...